Grubhub’s U.S. market share fell from about 10% in 2023 to about 4% in 2025 as Wonder took control and the company turned to fee waivers.
Who they are
Grubhub is a U.S. restaurant-delivery platform whose coverage has centered on ownership changes, platform partnerships, consumer and restaurant fee practices, and its competitive position in food delivery. It moved from Just Eat Takeaway ownership to Wonder, while Amazon has used Grubhub to extend food ordering and Grubhub+ benefits to Prime customers.
The recent arc
Coverage peaked in 2020 around consolidation: Uber held acquisition talks, before Just Eat Takeaway acquired Grubhub in a $7.3 billion all-stock deal. By 2022, the story had shifted from expansion to strategic reconsideration, with Just Eat Takeaway exploring a partial or full sale less than a year after the acquisition; Amazon’s Grubhub+ partnership provided a significant distribution channel.
The tension
The central tension is whether Grubhub can rebuild relevance in a delivery market where its share has contracted sharply and where rivals DoorDash and Uber face the same economically sensitive disputes over restaurant commissions and fees. Wonder’s takeover, subsequent workforce reduction, and the latest waiver of delivery and service fees for orders above $50 point to a business balancing customer acquisition against operating discipline and regulatory scrutiny.
Why it matters
Grubhub’s trajectory tests whether ownership by Wonder and distribution through Amazon can translate into a durable recovery rather than simply support a smaller delivery operation. If fee relief draws higher-value orders without worsening unit economics, it could help the company defend its position; the FTC and Illinois settlement, however, shows that pricing and marketplace practices remain material constraints on that effort.
Related: Eat Takeaway · Just Eat Takeaway says it is selling Grubhub to Wonder in a $650M deal · Grubhub settles with the US FTC and IL AG for $25M, for allegedly addi · Just Eat Takeaway confirms it is acquiring Grubhub in an all-stock dea · Amazon partners with Just Eat Takeaway to offer a free one-year Grubhu
Grubhub has appeared in 48 articles since 2017-09.
Coverage peaked in 2020Q2 with 6 articles.
Frequently mentioned alongside Eat Takeaway, Grubhub Inc., San Francisco.