2020-06-25
Forbes
2 related
Apple's Identifier for Advertisers, critical to tracking mobile ad spend, will become opt-in with iOS 14, a privacy boon for users and a big loss for marketers
zero attribution for users who do not *opt in*. Prices are going to go way up for bad traffic. It risks killing the app install/UA market as it exists today in terms of scale and effectiveness. @priva...
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