Sources: Apple's Eddy Cue has pushed TV+ studio chiefs to exert more control over budgets, hoping to change Apple's reputation as the biggest spender in town
The iPhone maker is starting to exert more control over its production partners — Netflix extended its lead over fellow streaming services …
In 2013 emails, Eddy Cue pitched iMessage for Android, but Craig Federighi said it would simply “remove an obstacle to iPhone families” buying Android phones
‘Do we want to lose one of the most important apps in a mobile environment to Google?’
Sources: in early 2018, Eddy Cue and Morgan Wandell, Apple's international TV lead, asked some Apple TV+ show creators to avoid portraying China in a poor light
When it comes to China … Cindy Harper / Reclaim The Net : Apple TV+ exec warned creators not to anger China when creating shows, report says Chance Miller / 9to5Mac : Report: Apple told Apple TV+ crea...
Sources: in early 2018, Eddy Cue and Morgan Wandell, Apple's international TV lead, asked some Apple TV+ show creators to avoid portraying China in a poor light
We thought trade would bring Western values to China. Instead, it brought Chinese values to Apple.