A profile of Amazon CEO Andy Jassy, who is killing projects, cutting staff, and assuring investors, all while also placing staggeringly expensive bets on AI
Thirteen miles north of Jackson, Mississippi, past the self-storage facilities, a Nissan factory and a Coca-Cola bottling plant …
Coca-Cola releases new AI-generated ads for the 2025 holidays, after finding people didn't know or care about the use of AI, despite criticism for its 2024 ads
‘Holidays Are Coming’ faster and cheaper for the soda giant, which caught heat last year for its AI-generated ads
Social media users criticize Coca-Cola over an AI-generated Christmas video; many creatives say it is distasteful to use AI tech instead of the work of artists
The video was meant to pay homage to a classic 1995 Coca-Cola commercial. — Coca-Cola is facing backlash online …
WPP announces a collaboration with Google, integrating Gemini AI tools with WPP data to create scripts, product images, and more for ad clients like Coca-Cola
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola. — Chat with SearchBot
Most big brands haven't created AI-specific roles, despite many marketers believing AI will change their jobs; Coca-Cola promoted two executives to new AI roles
Patrick Coffee / Wall Street Journal : X: @patrickcoffee X: Patrick Coffee / @patrickcoffee : New from me: Gen AI is already changing everything, so big consumer brands will create new roles or hire ...
Internal docs: X may lose ~$75M in ad revenue by 2023 end as Amazon, Microsoft, and other major brands halted or consider halting ads; X says it may lose $11M
Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or may do so, after Elon Musk's endorsement of an antisemitic conspiracy theory.
Internal docs: X may lose ~$75M in ad revenue by 2023 end as Amazon, Microsoft, and other major brands halted or consider halting ads; X says it may lose $11M
Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or may do so, after Elon Musk's endorsement of an antisemitic conspiracy theory.
UK-based enterprise VR training startup Gemba, used by Coca-Cola, Pfizer, and more, raised an $18M Series A led by Parkway; courses can cost ~$7,250 per person
Paul Sawers / TechCrunch :
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor ...
Zynga reports Q3 revenue of $705M, up 40% YoY, bookings of $668M, up 6% YoY, says it hired a former Coca-Cola game executive as new head of blockchain gaming
Dean Takahashi / VentureBeat :