BuzzFeed sells Complex, acquired for $300M in 2021, to livestream shopping platform Ntwrk for $108.6M; BuzzFeed plans to lay off 16% of its workforce
I read it and realized BuzzFeed is laying off 16% of its own staffers not Complex's Natalie Jarvey / @natjarv : Pretty notable that BuzzFeed is retaining Hot Ones as it sells off Complex https://www.h...
Sources: BuzzFeed is close to selling most of Complex Networks to livestream shopping startup Ntwrk for a little above $100M, far below Jonah Peretti's target
below the $150 million it was initially seeking. The deal won't solve all of BuzzFeed's financial problems. More here: https://www.theinformation.com/ ... See also Mediagazer
TikTok announces Pulse Premiere, which lets select publishers, such as Condé Nast, BuzzFeed, and NBC, sell ads alongside their posts and keep 50% of the revenue
Sources: Meta pays BuzzFeed to generate creator content for Facebook and Instagram and to train online creators to grow, as part of a ~$10M deal reached in 2022
Partnership marks latest iteration of yearslong relationship between digital publisher and social-media giant
BuzzFeed announces plans to go public via SPAC merger, targeting a $1.5B valuation, and will acquire digital publisher Complex Networks for $300M
BuzzFeed, a 15-year-old digital media company, announced Thursday it plans to go public via a merger with a publicly traded special purpose acquisition company.
Sources: Shopify is rolling out a service that will let BuzzFeed and other content publishers link to merchants in exchange for a cut of transaction revenue
Sources: Shopify is rolling out a service that will let BuzzFeed and other content publishers link to merchants in exchange for a cut of transaction revenue
Shopify, which has become a major force in e-commerce by providing online tools to merchants, is rolling out a new service … See also Mediagazer
BuzzFeed has agreed to acquire Verizon Media's HuffPost in a stock deal, as part of a larger agreement to syndicate content on each others' platforms
Wall Street Journal :
Sources: Amazon, Walmart suspend commerce marketing deals with digital media such as BuzzFeed and Vox Media; ~20% of BuzzFeed 2019 revenue came from such deals
Jessica Toonkel / The Information :
Sources: BuzzFeed and Group Nine have discussed merger; companies have ties via BuzzFeed's chairman Ken Lerer and his son Ben Lerer, CEO at Group Nine
Peter Kafka / Recode :