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Person

Brad Sams

Filtered to Controversies ×
68 articles accelerating

Microsoft appears in 41 of Brad Sams’s 68 linked articles, anchoring a coverage arc from Windows disruption and Copilot scrutiny to Xbox pricing.

Who they are

Brad Sams is a person whose news footprint is concentrated in the Microsoft and Windows ecosystem, while also intersecting with Apple, Google, consumer hardware, and the broader platform industry. The repeated presence of Microsoft, Windows, Apple, Google, and fellow tech reporter Tom Warren places Sams in coverage centered on the strategic and product consequences of major technology companies’ decisions.

The recent arc

Recent coverage shifted decisively toward Microsoft’s attempt to remake the PC around AI and modernize Windows. In 2024, the most consequential stories paired product change with operational and trust questions: Microsoft introduced a Copilot keyboard key, then delayed Recall for Windows Insider testing after saying the feature would become opt-in. The July CrowdStrike update outage, which produced BSODs across Windows PCs and disrupted banks, airlines, and other businesses, made Windows infrastructure rather than feature launches the dominant event-driven story; Microsoft’s later response to Delta kept that episode in view.

The tension

The central tension is between Microsoft’s push to embed AI and refresh its Windows-era platform and the reliability, privacy, and institutional dependence that make changes consequential. Recall’s delay highlighted resistance to moving quickly on AI features, while the CrowdStrike outage showed how failures in the Windows ecosystem can cascade beyond consumer devices. Apple and Google remain important adjacent platform reference points, from Apple’s planned cross-device games app to Google’s Android XR launch and the court limits on Google’s exclusive-search payments to device and browser distributors including Apple.

Why it matters

If this trajectory continues, coverage around Sams will remain useful as a signal of whether established platforms can introduce new AI, interface, and commercial strategies without undermining the trust built into their installed bases. Microsoft’s Xbox price increase shows that the story is not limited to software features: macroeconomic pressure, hardware pricing, Windows modernization, and AI deployment can converge in the same platform ecosystem. The unresolved question is whether Microsoft can turn those changes into durable platform advantage while avoiding the reliability and adoption setbacks that recent coverage has foregrounded.

Brad Sams has appeared in 68 articles since 2015-01. Coverage peaked in 2022Q1 with 6 articles. Frequently mentioned alongside Microsoft, Apple, Tom Warren, Windows.

Articles
68
mentions
Velocity
+100.0%
growth rate
Acceleration
+1.000
velocity change
Sources
30
publications

Coverage Timeline

2024-08-07
CNBC 28 related

Microsoft says Delta, which said it had to manually reset ~40K PC servers because of CrowdStrike, had “not modernized its IT infrastructure” and refused “help”

says airline refused help following CrowdStrike outage, and even ignored an email from Satya Nadella himself Jak Connor / TweakTown : Microsoft responds to Delta's threats over $500 million CrowdStrik...

2024-06-15
Washington Post 27 related

Brad Smith tells a US House committee that Microsoft “accepts responsibility” for the issues the CSRB found, its business in China serves US interests, and more

if they haven't shown good cybersecurity performance Jessica Lyons / The Register : Microsoft answered Congress' questions on security. Now the White House needs to act Sean Lyngaas / CNN : Microsoft ...

The Verge 50 related

Microsoft delays Recall to test it with the Windows Insider Program and won't ship it with Copilot+ PCs next week, after saying it would make the feature opt-in

will arrive via Windows Update later this year Richi Jennings / Security Boulevard : Recall ‘Delayed Indefinitely’ — Microsoft Privacy Disaster is Cut from Copilot+ PCs Katie Bartlett / CNBC : Microso...

2023-12-28
New York Times 95 related

The NYT sues OpenAI and Microsoft for copyright infringement, alleging they used millions of its articles to train AI, the first major US media outlet to sue

community responds Gaurav Girotra / Tech in Asia : NYT files copyright suit against OpenAI, Microsoft Jacob Oliver / CryptoSlate : New York Times sues Microsoft, OpenAI for alleged copyright infringem...

2022-12-28
Insider 17 related

Southwest Airlines says an operational meltdown over the holiday weekend was partly caused by its scheduling software, which a union rep called “outdated”

New York CNN —  A punishing winter storm … Los Angeles Times : Far from a shock, Southwest meltdown was ‘perfect storm’ of well-known vulnerabilities Scott Neuman / NPR : The blizzard is just one rea...

2022-01-29
Finder 27 related

Q&A with two Ubisoft executives, one of whom says NFTs are a paradigm shift in gaming and gamers “don't get what a digital secondary market can bring to them”

yet they somehow “misunderstand” NFTs Bradly Shankar / MobileSyrup : Ubisoft saying you 'don't get' NFTs proves just how out of touch gaming companies can be Jason Faulkner / GameRevolution : Ubisoft ...

2021-03-17
@shaanvp

[Thread] Why Clubhouse will fail: most of the content is “meh” and users will struggle to find interesting live content, leading to low user retention

So... everyone seems to think clubhouse is the “next big thing” - but I think it's going to fail. Here's how I think it all goes down.. Tweets: @shaanvp , @marcelweiss , @serrels , @katzish , @sruhle ...

2019-05-01
Vox

Slack and other workplace messaging services undermine their goal of increased productivity by becoming distractions, where users are constantly chatting

Job software like Teams, Slack, and Workplace were supposed to make us more productive.  They haven't.  —  Several people are typing. Tweets: @mostafanageeb , @bdsams , @cebsilver , @howelloneill , @a...

2016-10-29
Bloomberg 18 related

Vine lost its lead, stars, and audience to Snapchat and Instagram after its 2014 peak as Twitter did little to help it evolve

The app will close in the ‘coming months’ Olivia Solon / Guardian : Vine stars mourn the app that brought them their six seconds of fame Alex Leininger / CNN : In memoriam: 10 of the best Vines John K...

2015-09-29
ZDNet 31 related

Microsoft explains data collection practices, says Windows 10 doesn't infringe on user privacy

In today's connected world … Peter Bright / Ars Technica : Microsoft reaffirms privacy commitment, but Windows will keep collecting data Steve Dent / Engadget : Microsoft promises that Windows 10 does...

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