Instagram launches Instants, an app for sharing disappearing photos, in Italy and Spain, after rolling out an Instants feature in its main app in some regions
- Instagram launched a new app in Italy this week called “Instants.” — A hodgepodge of apps like Snapchat, Locket, and BeReal, the app is meant to be “low-pressure.”
BeReal CEO Aymeric Roffe says Japan is now the photo sharing app's second-largest market with over 4.5M MAUs, 83% aged 14 to 27; BeReal has 40M users globally
TOKYO — BeReal is eager to expand in Japan's fast-growing and highly engaged market, said its CEO in an interview with Nikkei Asia.
Video game and app developer Voodoo acquires photo-sharing app BeReal, in a deal valuing BeReal at €500M; Voodoo's Aymeric Roffé will become BeReal's CEO
Paris-based photo-sharing app BeReal has been acquired by video game and app developer Voodoo for €500M; Voodoo's Aymeric Roffé will become BeReal's CEO
Financial Times :
BeReal's challenges show the difficulty for new consumer apps to break out absent a big platform shift, as users lack the time to try additional consumer apps
The recent reports that BeReal is struggling with either a fundraise or growth or both, is a bummer. Mastodon: @carnage4life@mas.to Mastodon: Dare Obasanjo / @carnage4life@mas.to : A key form of value...
BeReal's challenges show the difficulty for new consumer apps to break out absent a big platform shift, as users lack the time to try additional consumer apps
The recent reports that BeReal is struggling with either a fundraise or growth or both, is a bummer.
BeReal plans to let brands and celebrities join, starting on February 6, and says the app now has 23M DAUs, up from 20M DAUs in August 2023
BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities.
BeReal plans to add Behind the Scenes, an iOS Live Photo-style tool, and RealGroups, for smaller groups; Pew estimates 13% of US teens ages 13 to 17 use BeReal
Amanda Silberling / TechCrunch :
BeReal says its app has 25M+ DAUs, up from 20M in October 2022, disputing a Similarweb report estimating that BeReal's MAUs declined to 16.06M in August 2023
Sarah Perez / TechCrunch :
TikTok plans to shut down TikTok Now, its BeReal clone unveiled in September 2022, without giving a reason; user estimates suggest that BeReal has faded in 2023
TikTok is killing off its BeReal clone TikTok Now, according to notifications being sent to users.