AppsFlyer

Sources: marketing tech startup AppsFlyer raised a $1B Series E at a $2.7B post-money valuation; Moloco, Google, Meta, and Unity acquire minority stakes

Sources: marketing tech startup AppsFlyer raised a $1B Series E at a $2.7B post-money valuation; Moloco, Google, Meta, and Unity acquire minority stakes

AppsFlyer has raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, Axios has learned from sources familiar with the financing.

AppsFlyer, which helps businesses evaluate ad campaign performance, extends its Series D from $210M to $225M+ from Salesforce and others at a $2B valuation

Sahil Patel / Wall Street Journal :

AppsFlyer, which helps businesses evaluate ad campaign performance, extends its Series D from $210M to $225M+ from Salesforce and others at a $2B valuation

The company, which says it is now valued at $2 billion, sells mobile analytics software that weighs the effectiveness of ad campaigns

Researchers allege fertility app Premom was sharing data with three Chinese companies without user consent; Google briefly removed the app from Play Store

most had no idea the app could even do this. https://www.washingtonpost.com/ ... Wolfie Christl / @wolfiechristl : Fertility app Premom found to share personal data with Google, AppsFlyer and Chinese ...

AppsFlyer, a mobile ad attribution platform, raises $210M Series D led by General Atlantic at a $1.6B valuation

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm's total funding to more than $293 million since 2014.  It had previously raised a $56 million Series C...