After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics
What does physical commodities trading have in common with programmatic advertising? Quite a lot.
AT&T confirms it will buy AppNexus, which operates one of the largest independent ad exchanges; sources last week said the price was expected to be around $1.6B
Lara O'Reilly / Wall Street Journal :
AT&T confirms it will buy AppNexus, which operates one of the largest independent ad exchanges
Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and ...
Sources: AT&T in talks to acquire AppNexus, which operates one of the largest independent ad exchanges; source says AppNexus won't sell for less than $2B
AT&T is in talks to acquire the advertising company AppNexus, Cheddar has learned. — Privately-held AppNexus operates …
News Corp. invests $10M in ad tech company AppNexus, as part of $31M round, with involvement from Yahoo Japan and existing investors
Lara O'Reilly / Business Insider :
Ad tech firm AppNexus acquires rival Yieldex for $100M+ in cash-and-stock deal
Telis Demos / Wall Street Journal :