DoorDash acquires adtech company Symbiosys for $175M, announced as part of a major update on its ad business, which crossed a $1B+ annualized run rate in 2024
DoorDash Inc. is adding to its recent buying spree by acquiring advertising tech firm Symbiosys for $175 million …
Detroit-based real estate platform Rocket plans to buy Redfin, a home search service and adtech brokerage, for $1.75B, or $12.50 per share, closing in Q2 or Q3
Here's What Investors Need to Know Akanksha Bakshi / Benzinga : Rocket Wants $1.75 Billion Redfin Deal To Change How America Buys Homes Holden Walter-Warner / The Real Deal : Rocket Companies acquirin...
Ad software company Mediaocean acquires Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20
#adtech LinkedIn: Anya Ware : Waking up to some BIG news this morning! Two industry leaders are joining forces—Mediaocean and Innovid! … Bill Wise : Beyond excited to share that Mediaocean is acquiri...
Unity, which makes the eponymous game engine, merges with adtech company ironSource in a $4.4B all-stock deal; Unity stock is down ~75% YTD and ironSource ~50%
Paul Sawers / TechCrunch :
Mediaocean, known for its ad-agency billing technology, buys adtech company Flashtalking for $500M as, sources say, it prepares for an IPO next year
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics
What does physical commodities trading have in common with programmatic advertising? Quite a lot.
Amazon to buy Sizmek's Ad Server and Dynamic Creative Optimization units after the adtech company filed for Chapter 11 bankruptcy in March
Megan Graham / CNBC :
Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook
Purchase gives Accenture Interactive access to targeted-ad technology that plugs into platforms including Google, Amazon and Facebook Tweets: @simonjharris and @jasonwstein Tweets: @simonjharris : Big...
Airbnb acquired adtech startup AdBasis on Nov. 13; AdBasis will be available to customers until Feb. 2018 and team will be brought into Airbnb
It looks like accessibility isn't the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable …