Ad software company Mediaocean acquires Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20
#adtech LinkedIn: Anya Ware : Waking up to some BIG news this morning! Two industry leaders are joining forces—Mediaocean and Innovid! … Bill Wise : Beyond excited to share that Mediaocean is acquiring Innovid and merging it with Flashtalking by Mediaocean to create a premier omnichannel #adtech platform. … Andrew White : Mediaocean is the system of record for much of the paid advertising value chain (order management, reconciliations, billing). … See also Mediagazer