Starting June 1, 2023, Twitch says subscription revenue above $100K will be split 50/50, not 70/30, for streamers on premium deals, citing hosting costs
Hello, Twitch community. I'm Dan Clancy, President of Twitch and responsible for the day-to-day operations of the service.
Twitch Blog
Context & Ripple Effects
The change formalizes a concern reported months earlier: Twitch was weighing a lower share for top Partner creators. Twitch had also expanded its ad-revenue-sharing incentives, creating a second monetization lever as it sought to alter subscription economics.
The policy did not remain the endpoint. Twitch later introduced Partner Plus with a 70/30 threshold and, in 2024, removed the subscription cap while changing Prime Gaming payouts to a fixed rate—evidence that it was segmenting creator compensation rather than applying one durable split.
First-order effects
Premium-deal streamers whose annual subscription revenue exceeds $100K lose the 70/30 split on revenue above that threshold, with Twitch retaining half instead.
Twitch reduces its exposure to the highest subscription payouts while explicitly tying its larger share to hosting costs.
Second-order effects
High-earning creators face a stronger incentive to grow advertising, sponsorship, and other revenue streams rather than rely solely on paid subscriptions; Twitch's expanded ad program gives it a way to steer that mix.
Twitch must manage backlash among its most commercially important creators, a pressure reflected in its later public defense of a sustainable long-term service and creation of a qualifying 70/30 tier.
Third-order effects
Creator compensation is moving toward segmented, performance-gated programs: platforms preserve richer terms for creators who meet defined thresholds while limiting open-ended economics for the largest accounts.
If this model persists, livestream platforms will compete less on a universal subscription split and more on the combined package of subscription terms, advertising payouts, and eligibility rules.
The trend: Livestream platforms are replacing broad creator-revenue promises with tiered monetization programs designed to balance creator retention against infrastructure costs.
@Twitch Amazed that this blog post announcing creator pay cuts, also included mention the site's owner: Amazon, a literal trillion dollar company. Servers that can't even support streams over 8k bitrate. Youtube offers 70/30 revenue split, and over quadruple the bitrate. https://…
Remember, if tech products cost money you're being screwed, but if they don't cost money you are the product. Really though, those infra costs seem absurdly cheap. AWS is an amazing product that solves hard problems. https://twitter.com/...
In our latest blog post, we tackle a topic that's been at the forefront of the community for some time - the rev split. We also provide a related update around monetization for a subset of Partners. Read here: https://link.twitch.tv/3BA1glm https://twitter.com/...
This is the direction of the new Twitch. This shouldn't come as a surprise to anyone, really. It's a business and this is their business strategy. They are focusing more on platform and ads and less on individual creators. Buckle up, this is the new norm. https://twitter.com/...
More ads driving away new viewers. A step backwards in revenue splits. All tightly packaged in a slyly worded 3am blogpost. The one thing creators need more of is some security and to be able to predict near-future finances. This does the opposite. 🤦🏼♂️ https://twitter.com/...
One day there will be a competitive streaming platform and these “fuck you streamer” actions will be the death throes of an out of touch company https://twitter.com/...
Why post this in the middle of the night?! It's also the most double, nay triple speak, let us word salad explain things so we can keep up the 50/50 split ever. 😤🙄🫠🤷🏾♀️ https://twitter.com/...
It pains me to type this because I have always loved Twitch and streaming. I loved the daily grind and hanging with you all every day. A year ago I could never envision “aDrive” without the daily live grind. Things change. Twitch is changing and it's very sad. https://twitter.com…
Twitch has no solid competition and it shows. They're basically saying “everyone wanted a 70/30 revenue split so we took it away from everyone who had it” https://twitter.com/...
Twitch is unilaterally lowering the pay for workers on their platform similarly to how Uber and Deliveroo exploit their workers. The only way to push back is together. If any streamers in the UK want to talk about unionising, my DMs are open. https://blog.twitch.tv/...
For the amount of work it takes to actually make money on a platform, 50/50 (or worse) is just an insane revenue split (that is not Twitch's alone). It will continue to make the Utreons and Patreons of the world absolutely necessary for many to make the model work at all. https:/…
Twitch alienated a lot of its core fans with its history of favoritism and hypocrisy. Now they are getting hit in the wallet and sending out pay cuts to the streamers lol. YouTube on the other end, is giving us more revenue opinions. W YouTube. https://twitter.com/...
In which the trillion dollar corporation cries poor as justification for reducing contracted rates and not providing a better split for smaller streamers. https://twitter.com/...
The revenue split change for bigger streamers sucks for them, not increasing the share for smaller streamers really sucks for them, and confirmation that more intrusive ads is the new way forward massively sucks for everyone. https://twitter.com/...
The fact twitch's solution to monetary problems is to cut creator pay rather than facilitate a better platform so more viewers visit the live-streaming site is incredibly worrying. Give us the tools + info we need so we can make more engaging content, don't soft cap our earnings.…
Not that I particularly care about this, but: “video hosting costs” Don't Amazon literally run their own server infrastructure? https://twitter.com/...
“live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don't typically talk about this because, frankly, you shouldn't have to think about it.” https://blog.twitch.tv/...
Amazon is changing its terms to take more revenue shares from popular Twitch streamers. Some 70/30 splits will shift to 50/50 after first $100K. At least we got a $1 billion LOTR show after all these fees and price increases https://blog.twitch.tv/... https://twitter.com/...