EVGA exits graphics cards, citing issues with Nvidia, after exclusively using GeForce GPUs, reportedly making up 80% of its revenue, since its founding in 1999
EVGA will continue selling current-gen GeForce cards until it runs out of stock. — Graphics card manufacturer eVGA has made a name …
Ars TechnicaAndrew Cunningham
Context & Ripple Effects
EVGA’s withdrawal formalizes the end of a relationship in which GeForce reportedly accounted for roughly 80% of its revenue. The immediately preceding coverage characterized the break as conflicts ending the long-running Nvidia partnership, making the decision consequential beyond a single product line.
EVGA loses the revenue stream that reportedly represented about 80% of its business, while its remaining GeForce-card sales are limited to stock already on hand.
Nvidia loses EVGA as a GeForce board partner, reducing the set of manufacturers producing and selling its gaming GPUs.
Second-order effects
Retailers and GeForce buyers that carried EVGA cards must shift to other Nvidia board partners once EVGA’s inventory is exhausted.
The departure makes Nvidia’s relationships with remaining board partners more consequential at a time when used GPUs are adding supply to the gaming market.
Third-order effects
A board maker’s exit after near-total dependence on one GPU supplier highlights how product access and partner terms can concentrate risk in the graphics-card supply chain.
If similar dependence persists, gaming GPU brands may have less room to differentiate or diversify when supplier relationships deteriorate or demand weakens.
The trend: The gaming GPU market is becoming more exposed to the bargaining power of chip suppliers as demand volatility tests specialized board partners.
Nvidia is due for retribution with how they've been strongarming the GPU market, but if EVGA won't take business to AMD or Intel, and the CEO is talking layoffs to spend more time with family (as stated in the report) then their leadership's hands aren't clean here. Great report.…
Oh wow, a true end of an era! I remember looking at EVGA when I built my first PC... the way Nvidia set up its GPU business is both bizarre and interesting. https://twitter.com/...
Reminder to all of my tech-press siblings. Two things can be true at once. NVIDIA was disrespectful to EVGA (that much appears to be clear) but EVGA could have other compounding factors which made the decision much easier - or even made it a no brainer. /1
If they are as financially sound as they claimed to GN, though, I could see EVGA evolving into a Corsair or HyperX type of brand over time, assuming they want to expand into other product lines.
EVGA isn't just burning the bridge, it's roasting marshmellows. Apparently board partners making graphics cards using Nvidia chips? Everyone is taking a loss right now. Everyone. This is a clue about how badly Nvidia screwed the market by betting on crypto. https://twitter.com/..…
EVGA terminates relationship with NVIDIA, ceases all video card manufacturing on grounds of disrespectful treatment, among other things. Employees told they will be ‘taken care of,’ but we don't see how all those jobs will persist ad infinitum: https://www.youtube.com/...
EVGA has been a standard for me, for literal decades. I'll never forget when they took a RMA card (I didn't have the receipt) just because it had failed and, as the guy told me, “If we failed you, we'll replace it”. A quality company with quality people. This hits hard. https://t…