2025-03-26
NEW 📺: @YouTube hits a platform-best with 11.6% share of TV, taking the top spot, while FOX jumps into the top 3 for the first time boosted by the Super Bowl & cable news. Get all the details in our February Media Distributor Gauge https://nlsn.co/... [image]
The Hollywood Reporter
Nielsen: YouTube was the top TV distributor in February 2025, making up 11.6% of all US TV; over-50s viewers accounted for 36% of time spent watching it on TVs
and it's another alarm bell for Hollywood Sam Gutelle / Tubefilter : Seniors are watching twice as much YouTube on TVs as they were a year ago John Nolte / Breitbart : Disney Loses...
2022-08-19
Streaming usage increased 3.2% in July (from June) and 22.6% year-over-year (from July 2021).
Variety
Nielsen: in July, streaming topped both cable and broadcast for the first time in the US, with a 34.8% share; Netflix had an 8% share, and YouTube had 7.3%
a First”—WSJ Paradoxically there is a trending of stream-cutting as stream-cutters go to over-the-air digital TV broadcasts and free streaming. https://www.wsj.com/... Josh Schweri...
NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition of The Gauge: https://nlsn.co/... https://twitter.com/...
Variety
Nielsen: in July, streaming topped both cable and broadcast for the first time in the US, with a 34.8% share; Netflix had an 8% share, and YouTube had 7.3%
a First”—WSJ Paradoxically there is a trending of stream-cutting as stream-cutters go to over-the-air digital TV broadcasts and free streaming. https://www.wsj.com/... Josh Schweri...
2019-09-19
We're excited to announce our strategic alliance with @OpenSlate, the leading provider of brand safety & sustainability measurement. The alliance will give marketers confidence that their ads connect with audiences in brand-safe, suitable environments: https://www.wsj.com/...
Wall Street Journal
Nielsen acquires a minority stake in OpenSlate, which evaluates brand safety of video content on YouTube and Facebook; source: deal values OpenSlate at $100M+
Sahil Patel / Wall Street Journal :