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YouTube rolls out new shopping features, including a Shopify partnership to let eligible US creators and merchants link their Shopify store and YouTube channel

Todd Spangler / Variety :

Variety Todd Spangler

Discussion

  • @susanwojcicki Susan Wojcicki on x
    Today we're announcing updates to Shopping including a new @Shopify partnership so creators can connect their stores to YouTube and tag products in their videos and livestreams. Learn more & read about our plans for a new shopping destination in Explore: https://blog.youtube/...
  • @glenngabe Glenn Gabe on x
    More: “In addition, starting next week YouTube will introduce a new shopping destination in the Explore tab that will feature “relevant” shoppable content from creator channels in three countries: the U.S., Brazil and India.” https://variety.com/... https://twitter.com/...