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YouTube says it will test a new feature that will allow viewers to shop for products directly from livestream videos, starting with a few creators and brands

TechCrunch Sarah Perez

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  • @investing_lion Lion on x
    $GOOGL developing and monetizing Youtube has been flawless: 1. Building scale 2. Rewarding creators 3. Developing ads business 4. Suscription revs 5. Next step: Shopping And they are improving in most metrics. Seen many companies increase their ads budget allocation on YT. https:…
  • @lanceulanoff Lance Ulanoff on x
    This is gonna be a bonanza for commerce-friendly YouTube influencers https://techcrunch.com/...
  • @dottotech Steve Dotto on x
    Turning us into the “Home Shopping Network”! YouTube to pilot test shopping from livestreams with select creators - TechCrunch https://techcrunch.com/...