Google is testing features to turn YouTube into a shopping destination, where creators can tag and track featured products for users to buy directly on the site
- Some creators asked to track products for e-commerce catalog — YouTube tests integration with Shopify for creator merchandise Tweets: @business , @edbott , @mattnavarra , and @spwells Tweets: @business : Google wants to convert YouTube's bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly https://www.bloomberg.com/... Ed Bott / @edbott : The YouTube algorithm is looking forward to selling you automatic weapons when you look for an electric juice maker. https://twitter.com/... Matt Navarra / @mattnavarra : YouTube tests integration with Shopify for creator merchandise - Some creators asked to track products for e-commerce catalog https://www.bloomberg.com/... Spencer Wells / @spwells : Google Tries to Turn YouTube Into a Major Shopping Destination 📱 Ugh - there goes that corner of the internet... https://www.bloomberg.com/...