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The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions

Tech company, embracing underdog role, reignites its ambitions in online advertising  —  Microsoft Corp. MSFT 1.04%▲ …

Wall Street Journal

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  • @wsj @wsj on x
    “Microsoft just moved from supporting character in advertising to a main character.” The tech company's deal with Netflix reignites its online-ad ambitions. https://www.wsj.com/...