A database on Microsoft's Xandr containing 650K+ “audience segments” shows how data brokers classify consumers by surveilling their online and offline activity
A spreadsheet on ad platform Xandr's website revealed a massive collection of “audience segments” …
The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions
Tech company, embracing underdog role, reignites its ambitions in online advertising — Microsoft Corp. MSFT 1.04%▲ …
AT&T plans to sell its Xandr programmatic advertising marketplace to Microsoft; the deal would not include the ad sales business supporting DirecTV
Was one of the most botched and mismanaged assets I've ever covered — Deal likely came in under $1 billion — Xandr brings in roughly $300-$380m in revenue annually and loses between $50-$90m https://w...
AT&T plans to sell its Xandr programmatic advertising marketplace to Microsoft; the deal would not involve the ad sales business behind DirecTV
Financial terms of the deal were not disclosed; the transaction is subject to customary closing conditions, including regulatory reviews.
Sources: AT&T is in discussions to sell Xandr to Indian ad tech company InMobi; the mismanaged ad unit has annual revenue of ~$300-$380M and losses of $50-$90M
AT&T is in discussions to sell its ad unit to Indian ad tech giant InMobi, sources tell Axios. Tweets: @sarafischer , @aripap , @loupas , @awolk , @loudmouthjulia , @reckless , and @karlbode Tweets: S...
AT&T says it will bring its advertising unit Xandr under its WarnerMedia label
(Reuters) - AT&T Inc (T.N) said on Thursday it will bring its advertising unit Xandr under its WarnerMedia label, which is set to launch its streaming channel HBO Max in May. See also Mediagazer