HBO and HBO Max receive 140 Emmy nominations, while Netflix gets 105, Hulu 58, Apple TV+ 52, Disney+ 34, Amazon 30, and broadcast network TV a new low of 86
Apple, anti-gun violence messages dominate category Washington Post : Emmy nominations 2022: ‘Succession’ earns most nods; ‘Squid Game’ makes history Tweets: Atima Omara / @atima_omara : A very niche thing for those of us Marvel Comic fans, but it's great that Boseman got a non for the #WhatIf animated series https://twitter.com/... @skydance : FOUNDATION is a Primetime #Emmy nominee for Outstanding Main Title Design and Outstanding Special Visual Effects in a Series or a Movie. Congratulations to the team! https://twitter.com/... Nic Juarez / @imnicjuarez : pachinko, reservation dogs, and righteous gemstones with no emmy nominations [Bullshit. Unprofessional bullshit] @czarcule : Severance being nominated for 14 Emmy's just confirms I saw the same thing many other people saw; the best new show on TV. Patricia Arquette / @pattyarquette : Amazing!! Thank you we are all so honored!! Thank you @TheEmmys Severance - Emmy Awards, Nominations and Wins | Television Academy https://www.emmys.com/... @variety : Chadwick Boseman earned a posthumous #Emmys nomination for his Character Voice-Over Performance in #WhatIf. Full #EmmyNoms list: https://variety.com/... https://twitter.com/... Julia Alexander / @loudmouthjulia : Between Succession dominating the Emmy nominations with 25 noms (!!), Apple securing nominations for Best Drama and Best Comedy, and the kickoff of Amazon Prime Day, it's a good day* for fictional and real billionaires alike. *it's always a good day for billionaires. https://twitter.com/... @variety : Jung Ho-yeon made her acting debut in #SquidGame. Now she's nominated for an #Emmy. https://variety.com/... https://twitter.com/... @variety : Jodie Comer and Sandra Oh were both nominated for Lead Actress in a Drama Series for #KillingEve. https://variety.com/... https://twitter.com/... Tramell Tillman / @tramelltillman : #Severance has been nominated for 14 Emmys! Let the Melon Party commence. Congratulations to all the nominees. #Emmys #emmys2022 https://twitter.com/... @variety : Former President Barack Obama scored an #Emmys nomination in the Outstanding Narrator category for “Our Great National Parks.” https://variety.com/... https://twitter.com/... Rep. Malcolm Kenyatta / @malcolmkenyatta : @PattyArquette is absolutely masterful in #Severance — so exciting to see her nominated for an Emmy! @lisacullen : I just want you to know that as a new #Emmys voter I voted for #Pachinko in every category. Acting. Writing. Costumes. Opening credits. Captions. Metric volume of tears cried by viewers. I WAS NOT HEARD I DEMAND TO BE HEARD https://twitter.com/... @kingbealestreet : If it wasn't for Squid Game Netflix would've been a flop at the Emmys, how you let Apple outsell you like that @didtedbecca : ted lasso getting 20 emmy nominations! love to see it! https://twitter.com/... @blackmajikman90 : Because like it or not, HBO is still the king of television storytelling. https://twitter.com/... Julia Alexander / @loudmouthjulia : Live shot of HBO and Apple's programming team rooms right now. https://twitter.com/... Thomas Fitzgerald / @fxgeek : Ah, remember when Apple TV+. first launched and everyone was writing it off after the first few weeks? Good times! (not) https://twitter.com/... Ted Lasso Memes / @tedlassomemes : ted lasso getting 20 emmy noms, including 10 for acting. what a time to be alive https://twitter.com/... @iedtasso : SEVERANCE EMMY SWEEP https://twitter.com/... Cori / @stuckinrevmode : TED LASSO GOT 20 NOMINATIONS FOR THE SECOND YEAR IN A ROW, literally who is doing it like them @deadline : Ted Lasso matched its record-breaking nominations haul from 2021 by scoring another 20 nods this year #Emmys https://deadline.com/... Robert Scoble / @scobleizer : Oh, content is important, you say. Yes it is. https://twitter.com/... @deadline : Jon Stewart once again been nominated for an Emmy but this time he's moved categories. ‘The Problem with Jon Stewart,’ his Apple TV+ series, has scored a nomination in the Hosted Nonfiction (Series or Special) category #Emmys https://deadline.com/... Lucas Shaw / @lucas_shaw : Emmy nominations by platform: HBO 130 Netflix 129 Disney+ 71 NBC 46 Apple TV+ 34 CBS 26 Hulu 25 ABC 23 Amazon 18 Lucas Shaw / @lucas_shaw : The only networks to earn Emmy nominations in best comedy and best drama: HBO and Apple. @sagaftra : 🎉 Congratulations to all of the #sagaftramembers nominated for @TheEmmys this year and to all of the honorees! https://www.hollywoodreporter.com/ ... Lane / @lanewriteswords : Oh Quinta's taking it https://twitter.com/... See also Mediagazer
Context & Ripple Effects
Four years ago HBO and Netflix split the Emmy field evenly, tying at 23 wins apiece in what read like a two-horse race (the 2018 tie). The 2022 nomination slate redraws that map: HBO and HBO Max lead all platforms with 140 nods, Netflix follows at 105, and a long tail of streamers — Hulu at 58, Apple TV+ at 52, Disney+ at 34, Amazon at 30 — now crowds the middle of the ballot.
The counter-signal is broadcast network TV's new low of 86 total nominations, down from an era when the networks were the default home of prestige drama. 'Succession' (25 nods) and 'Ted Lasso' (20) anchor the streaming-led field, and when the trophies were handed out in September, HBO converted its lead into 37 wins against Netflix's 26 (the 74th Emmys results).
First-order effects
- HBO enters the September ceremony as the clear favorite, with 'Succession' carrying more nominations than any single show and Ted Lasso matching its prior-year haul on Apple TV+'s flagship slate.
- Broadcast networks ABC, CBS, and NBC are left with a combined 86 nominations — their weakest showing on record — concentrated in categories where streaming originals increasingly don't compete.
Second-order effects
- Netflix's second-place finish pressures its originals budget toward award-caliber drama, since its scale advantage in viewing hours doesn't translate into the prestige per-title that HBO is converting into brand value.
- The five-way streaming spread (Hulu through Amazon) turns the Emmys into a differentiation contest among platforms whose libraries otherwise overlap, raising the premium on a signature hit like Succession or Squid Game.
Third-order effects
- If broadcast's nomination floor keeps falling while streamers absorb the top categories, the awards themselves migrate from a TV-industry celebration to a streaming-marketing instrument — a shift already visible in film, where Netflix, Apple, and Amazon's Oscar haul fell from 37 nominations to 19 the following year (the 2023 Oscars pullback).
- Prestige recognition is becoming decoupled from audience size: Nielsen data shows Netflix dominating actual viewing share while HBO wins the awards share, meaning platforms must choose which currency they optimize for.
The trend: Emmy recognition is consolidating around subscription streamers as broadcast networks exit the prestige tier, making awards performance a core differentiator in an increasingly crowded streaming market.