Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion technology and CDN services
Hello! Welcome back to another edition of Lab Weekly. Mike Shields / Next in Marketing : Why is Facebook sitting out CTV? Tweets: @richlightshed : the power of being an Operating System #tvOSwars https://twitter.com/... Casey Newton / @caseynewton : And to think that Apple stopped working on TVs because it was seen as a low-margin business https://twitter.com/... Jason Kint / @jason_kint : Roku more and more is acting like a rent-seeking gatekeeper. tl;dr as I read this is they're walling off publishers' data, mandating use of their proprietary adtech, demanding rights to content, and taking another 5% of revenues? A bad turn. @jank0 https://www.protocol.com/... Tren Griffin / @trengriffin : Wholesale transfer pricing. https://www.protocol.com/... https://twitter.com/... Karl Bode / @karlbode : ah it's that time in the natural life cycle where disruptive upstarts a few years ago (Roku, Netflix) increasingly start acting like the shitty cable companies they disrupted https://twitter.com/... See also Mediagazer