Mark Zuckerberg demos mixed reality on Meta's Project Cambria headset; Meta will enable MR app development for Quest 2 and Cambria via its Presence Platform
could it be a new pet simulator? Manu / Noticias Tech : Zuckerberg muestra los auriculares VR 🥽, congelación de contratación de Twitter 🐦, lecciones de inicio no obvias 💡 Maggie Tillman / Pocket-lint : Meta Project Cambria mixed reality headset: Everything we know so far G. S. Vasan / Digit : Mark Zuckerberg demos the Mixed Reality capabilities of Metas Project Cambria headset Tweets: @boztank : With the next SDK release coming next week, devs will be able to use the full set of Presence Platform tools powered by machine perception and AI—Passthrough, Spatial Anchors, Scene, Interaction and Voice SDKs, and our recently updated Hand Tracking API @meta : Get a sneak peek of what mixed reality experiences will be like on Project Cambria, our next VR headset. Mixed reality will blend the physical world with the virtual — think fishing 🎣 under your living room floor or playing chess♟️with your friend's avatar at your coffee table. https://twitter.com/... @sadlyitsbradley : Zuck mixes realities with Cambria https://twitter.com/... @metanewsroom : Mark Zuckerberg just shared a first look at what mixed reality experiences will be like on Project Cambria, our high-end VR headset coming out later this year. Learn more 👉 https://www.facebook.com/... https://twitter.com/... @sadlyitsbradley : Gotta say. I really don't understand why they even did this video It definitely didn't make me excited for the potentials of MR at all.. @cixliv : @SadlyItsBradley Agreed same as the old school HoloLens videos, super boring @rengle820 : This is going to be a big deal. AR and VR converging quickly. https://twitter.com/... Blake Gross / @blakedgross : @CixLiv @SadlyItsBradley As someone deep in this space, I have no idea what they are showing in this video. I don't think it helped skeptics see the value of AR, esp living room. The other demos they showed from Resolution and Schell in a separate video look more interesting and compelling. Daniel Leaper / @leaper81 : @SadlyItsBradley Plus “its an enterprise thing”...........cut to a pokemon style game & some cartoon forest. The only reason its called enterprise is cuz they cant get the cost down, nothing else. Lucas Matney / @lucasmtny : FB has always had a tough time maintaining different VR product lines, one inevitably beats out the other. Since this is high-end, Quest 2 (3?) will still be the bread winner, but how expensive will this be and will they throttle the onboard compute to keep consistency w/ quest? Lucas Matney / @lucasmtny : Shipping a high-end product doesn't really align with Meta's VR ethos of the past few years anyway, in some ways feels like it must be an ego play to keep up with whatever Apple has in store? Highly doubt 2022 is ready for the “laptop for your face” but 🤷♂️ Jonny J / @jonnyj17 : Major Magic Leap Vibes , I look forward to experimenting with this headset but I am still really curious about the target demographic for it. https://twitter.com/... Javier Davalos / @javierdavalos : Cambria will allow millions of VR fans to discover the value and wonder of AR. This will be a very important moment in the history of AR and you can count me and @FigminXR in! https://twitter.com/... @yuanruby : The interesting part to me is that it seems Project Cambria is B2C? Microsoft HoloLens has been B2B since day 1. Magic Leap One tried B2C, but Magic Leap Two also shifted to enterprise B2B. Let's see if Meta can make a B2C Mixed Reality headset viable. https://twitter.com/... @samred : what better way to engender VR goodwill than to have Zuck's head covered in the same eerie blur normally seen in select Japanese “films” https://twitter.com/... Conrad Barski / @lisperati : I love new technology, I love VR So why is it that any new video from Meta VR generates such existential dread and horror from deep within me? https://twitter.com/... @mikkoh : Well this looks exciting. Passthrough renders will be great for commerce since it can render black pixels. This means more realistic materials. It'll feel like your buying real things instead of holograms https://twitter.com/... Mike / @vr_oasis : I'm not sure why the Project Cambria headset is blurred out or why he's playing with a virtual Tamagotchi on an expensive high end business focussed headset but cool? @technogoy : Really enjoyed this chat with Mark and @jesseschell of @schellgames . So much cool stuff to look forward to with Presence Platform! Thanks for the partnership, Jesse. #arvr #GameDevelopers #schellgames #mr #MetaQuest2 #ProjectCambria #presenceplatform https://www.facebook.com/... Kent Bye VoicesOfVR / @kentbye : Hard to tell who Project Cambria is for. Petting virtual beings & exercise with a holographic instructor are more consumer apps. Reading text in VR will be no doubt useful. Likely will be some proprioceptive disconnects w hand-writing notes. Prob most useful to prototype AR apps. https://twitter.com/... Kent Bye VoicesOfVR / @kentbye : Why doesn't this video blur out the rendered version of Project Cambria? Perhaps because the lighting of the render occludes the camera arrangement & depth. Curious to see how close @SadlyItsBradley's reconstructed renders based on alleged leaks will be: https://twitter.com/... Kent Bye VoicesOfVR / @kentbye : Here's four photos of Zuckerberg wearing a censored Project Cambria prototype. We may see some Unnecessary Censorship memes. https://twitter.com/... @ryborggaming : Jesus this looks unreal https://twitter.com/... @ahangarzadeh : I just hope they can get the headset down to less than two pounds... https://twitter.com/... Robert Aldridge / @robertjala : If anyone isn't paying attention active depth sensing pretty much means guardian recreation and floor leveling should be a thing of the past. If you've experienced anything like how good environment reconstruction was on the HoloLens I'm expecting something similar. https://twitter.com/... Trevor Scott / @tidefallcapital : The Guardian System was originally a safety feature that shows you a b&w view of what's around you when you step outside the VR boundaries. I showed a bunch of people Quest 2 and many people said stepping through it was the coolest part. $FB is doubling down on it with Cambria. https://twitter.com/... @boztank : Since we started rolling out Presence Platform's different capabilities on Quest 2, we've seen developers build incredible experiences that show what's possible with mixed reality. Boz / @boztank : Here is the preview: https://www.youtube.com/... Matt / @bmfshow : Not gonna lie, I'm really looking forward to these mixed reality experiences even just on Quest 2. @resolutiongame that fishing game looks awesome! Full video here - https://www.youtube.com/... https://twitter.com/... Richard MacManus / @ricmac : While Google focuses on “the real world”, Meta released a video today about “The World Beyond”, a mixed reality platform. (It's still vaporware, mind, as devs can't use it just yet) https://twitter.com/...
Context & Ripple Effects
Meta had already previewed Cambria’s mixed-reality capabilities in an earlier Cambria mixed-reality look, but the Presence Platform update turns that hardware demonstration into a development path for both Quest 2 and Cambria. That matters because Meta is tying its next headset to software tools rather than treating it as a standalone device launch.
The move comes as related coverage characterized Meta as catching up to established social and VR platforms that had already built metaverse-like experiences. Reality Labs’ subsequent non-shipping headset prototypes also underscore that Meta is developing multiple hardware directions while seeking continuity for developers.
First-order effects
- Quest 2 and Cambria developers gain access to Presence Platform capabilities including passthrough, spatial anchors, scene understanding and interaction tools for mixed-reality apps.
- Meta gives Cambria a shared application-development base with Quest 2, making the new headset more immediately relevant to its existing developer community.
Second-order effects
- Roblox, Steam VR and VRChat face a more explicit Meta effort to compete for mixed-reality experiences through platform tooling, not only through headset promotion.
- Developers can target Meta’s current Quest 2 base while preparing apps for Cambria, concentrating Meta’s near-term mixed-reality experimentation inside its own platform.
Third-order effects
- If Meta maintains shared tools across headset generations, mixed-reality competition shifts toward the breadth and continuity of developer platforms as much as display and sensor prototypes.
- The pattern points to headset makers using software compatibility to bridge experimental hardware cycles and reduce the risk that developers wait for a single device to prove demand.
The trend: Mixed reality is evolving from device demos toward shared developer platforms that carry applications across successive headset designs.