Discussion

• @markgurman Mark Gurman on x

  Apple is working on an iPhone and hardware subscription service for launch by next year and it could tie into Apple One bundles and AppleCare. A major shift for Apple en route. https://www.bloomberg.com/...

• @business @business on x

  SCOOP: Apple is working on a subscription service for the iPhone and other hardware products, a move that could make device ownership similar to paying a monthly app fee (via @markgurman @technology) https://www.bloomberg.com/... https://twitter.com/...

• @benbajarin Ben Bajarin on x

  Was inevitable. iPhone is basically a subscription for most Apple customers anyway. https://twitter.com/...

• @falkoopa_ @falkoopa_ on x

  Turning everything into a subscription has genuinely been the worst trend of the 2010s and beyond https://twitter.com/...

• @brianroemmele Brian Roemmele on x

  🔮 Apple will create a more overt subscription service for hardware. From the new $2000 iPhones to the $4000 AR Devices. You will not own, you will subscribe for most of the 2020s.

• @basicappleguy Basic Apple Guy on x

  Livin' that subscription life. https://twitter.com/... https://twitter.com/...

• @sadlyitsbradley Brad Lynch on x

  Apple is reportedly planning to launch a “hardware subscription service” to make owning hardware akin to paying for a monthly service I am guessing this is how they will get consumers to adopt their expensive VR headset way easier https://www.bloomberg.com/...

• @rsgnl Joe Rossignol on x

  I'm going to subscribe to this [Screencap of the $52K+ Mac Pro]

• @profgalloway Scott Galloway on x

  From Sept 2019: Apple is also in a position to offer a Prime-like rundle. Just send me the latest iWhatever (Mac/pods/watch) with unlimited media cued up for $50/month. https://www.profgalloway.com/ ...

• @dcseifert Dan Seifert on x

  @m4tt the only people that pay for their phone in full up front are frequent device switchers / frugality nerds. every carrier and apple offer 0% payment plans that just put the cost of the phone into your monthly service fee, it's what the vast majority of people do.

• @zollotech Aaron Zollo on x

  So this whole hardware subscription plan rumor...Doesn't Apple already do this with its month to month plans for iPhone?

• @lapcatsoftware Jeff Johnson on x

  @rsgnl @markgurman $4,403.99/mo. for eternity

• @danprimack Dan Primack on x

  That's a nice phone you've got there. Would be a shame if something happened to it. https://twitter.com/...

• @chrismessina Chris Messina on x

  Apple Prime? https://www.bloomberg.com/...

• @rsgnl Joe Rossignol on x

  Gurman: “The program would differ from an installment program in that the monthly charge wouldn't be the price of the device split across 12 or 24 months. Rather, it would be a yet-to-be-determined monthly fee that depends on which device the user chooses.” https://twitter.com/..…

• @dcseifert Dan Seifert on x

  hot take: most iPhone buyers are already paying for their phone on a monthly payment plan, a subscription isn't a huge cognitive leap beyond that and frankly i'm surprised Apple hasn't done it already.

• @christevansays @christevansays on x

  I've only been saying for years mobile phones as a utility should be a subscription service since the devices themselves are part of tech's grand planned obsolescence. You're just upgrading devices every 2-3 year anyway. https://twitter.com/...

• @canterrain Josh Hendrickson on x

  Can anyone explain to me how this is significantly different than the iPhone upgrade program? https://twitter.com/...

• @lukegromen Luke Gromen on x

  “Siri, show me a way that Americans will be able to afford iPhones that are made by fellow Americans...” https://twitter.com/...

• @firstadopter @firstadopter on x

  Took long enough! https://www.bloomberg.com/... https://twitter.com/... https://twitter.com/...

• @menakadoshi @menakadoshi on x

  Apple is launching............................BN PL https://twitter.com/...

• @baldbreens @baldbreens on x

  Remember those TVs that you needed to put £1 coins into to use, that existed purely to abuse people already in poverty? Well, https://twitter.com/...

• @crypt0e @crypt0e on x

  I thought the planned obsolescence was the subscription fee? https://twitter.com/...

• @leafcam @leafcam on x

  Apple: But what if you want to pay 2 phone bills. https://twitter.com/...

• @kentsbrokerage @kentsbrokerage on x

  Is Apple turning into Rent A Center? https://www.bloomberg.com/...

• @kierankelly Kieran Kelly on x

  I'm basically already doing this with putting our iPhones on our Apple Card, so if Apple makes it easier to just ship me a new iPhone each year, I'm all for it. https://twitter.com/...

• @chrismessina Chris Messina on x

  Apple One Fusion Ultra: the ultimate rundle! https://twitter.com/...

• @eshwarnag @eshwarnag on x

  @Techmeme I will buy an iPhone subscription with my eyes closed if it's not too absurdly priced.

• @autismcapital @autismcapital on x

  You will own nothing and be happy. https://twitter.com/...

• @benbajarin Ben Bajarin on x

  I should also add, the reason this works so well for Apple products/HW is because of the high resale value. Those products when turned in still have second market value. https://twitter.com/...

• @blakersdozen Blake Montgomery on x

  iPhones are the new cars, and this is simply leasing https://twitter.com/...

• @bemorte Bryan Mortensen on x

  iPhone Upgrade program: “Am I a joke to you?” https://twitter.com/...

• @iiiitsandrea Andrea on x

  once they add glucose monitoring—you'll see them launch the same wearable x meal plan like Amazon ... meets pharmacy https://twitter.com/...

• @hamburger Ellis Hamburger on x

  bring back iLife https://twitter.com/...

• @mgsiegler M.G. Siegler on x

  Took 5 years, but yup. 📲 https://500ish.com/... https://twitter.com/...

• @broximar @broximar on x

  I suspect @profgalloway is going to be gloating a lot over this one. https://twitter.com/...

• @alexmaxham Alexander Maxham on x

  Sounds a lot like Pixel Pass. https://twitter.com/...

• @andrewmartonik Andrew Martonik on x

  With $0 down 0% interest installment plans that seamlessly let you trade in every year with no intention of letting the plan mature, Apple is already this | | close to having an iPhone subscription. https://twitter.com/...

• @floppyadult John E Warren on x

  I would like to start owning things again haha https://twitter.com/...

• @connorjewiss Connor Jewiss on x

  So this is why Apple acquired Credit Kudos here in the UK... https://twitter.com/...

• @stevekovach Steve Kovach on x

  This story is sending $AAPL higher https://twitter.com/...

• @kiruti @kiruti on x

  Apple working on a subscription service for iPhones and other hardware is wild to me. Isn't that called leasing in the car world?? https://www.bloomberg.com/...

• @parkerortolani Parker Ortolani on x

  I've wanted them to do this for awhile. If I can pay a flat yearly or monthly fee and upgrade all of my devices annually, I am totally in. https://twitter.com/...

• @ivanthek @ivanthek on x

  Like bundling Internet Explorer with Windows 95? https://twitter.com/...

• @caseynewton Casey Newton on x

  The iPhone is already a de facto subscription for most people, so this is the next logical step. Curious how they price it, though https://twitter.com/...

• @daiwaka Daisuke Wakabayashi on x

  Very interesting and 100% predictable. This seems like a way to prod people into more regular upgrades that they wouldn't otherwise https://twitter.com/...