Profile of barbershop booking app Squire, which is on track to triple its revenue to $12M in 2021 after raising $60M at a $750M valuation in July
Amy Feldman / Forbes : Tweets: @forbes_mena_ and @alexisohanian Tweets: Forbes Middle East / @forbes_mena_ : Songe LaRon and Dave Salvant left their desks behind to create booking software for the nation's 109,000 barbershops. Here's how they built a $750 million barbershop app. https://www.forbesmiddleeast.com/ ... @alexisohanian : The @GetSquire team are real ones. https://www.forbes.com/...
Context & Ripple Effects
Squire's arc is a compressed funding ladder: a $34M Series B in June 2020 was followed within six months by a $59M Series C led by Iconiq Capital at a $250M valuation, and by July 2021 the bar had moved again to $60M at $750M — a 3x valuation step in roughly seven months. The Forbes profile lands alongside that raise to argue the fundamentals justify it: revenue on track to triple to $12M in 2021 across the nation's 109,000 barbershops.
First-order effects
- Founders Songe LaRon and Dave Salvant now hold a $750M valuation against roughly $12M of revenue — an unusually rich multiple that puts immediate pressure on the next financing or an exit to validate it.
Second-order effects
- Booksy, which raised a $70M Series C in January 2021 and runs a beauty-products marketplace on top of bookings, faces a rival with comparable capital and a tighter vertical focus; adjacent players like Shedul and Boulevard are competing for the same salon-and-barber back-office spend with smaller war chests.
Third-order effects
- If capital keeps flowing at these multiples, the fragmented market of independent barbershops consolidates around two or three workflow platforms whose pricing power comes from owning booking, payments, and supply ordering in one system.
The trend: Vertical SaaS for personal-care services is consolidating into well-capitalized platform wars, with Squire and Booksy raising successive rounds months apart to own the barbershop and salon back office.