Shedul, an online booking platform for salons and spas, raises $20M Series B led by Partech at a $105M valuation
Context & Ripple Effects
Shedul's $20M Series B lands mid-way through a 2019 funding rush for salon and spa software: weeks earlier, Zenoti raised $20M from Steadview Capital on roughly $100M raised to date, and within months both Booksy closed a $28.5M Series B2 and Boulevard took an $11M Series A.
That makes the category a four-horse race rather than a single-company story — and the follow-on rounds confirm the arc: Booksy went on to a $70M Series C in 2021, while Boulevard climbed through a $27M Series B to a $70M Series C by August 2022, leaving Shedul's $105M valuation the entry ticket to keep pace.
First-order effects
- Shedul gets growth capital from Partech at a $105M valuation to scale its booking platform against Zenoti, Booksy, and Boulevard, all of which had just raised or were about to raise comparable rounds.
Second-order effects
- Rivals respond with escalating rounds — Booksy's $70M Series C and Boulevard's own $70M Series C show competitors converting the category heat into war chests that dwarf Shedul's Series B.
Third-order effects
- If the pattern holds, salon and spa software consolidates into vertically integrated platforms bundling booking, payments, client messaging, and product marketplaces — raising the capital bar for any new entrant and pushing independents toward acquisition or niche positioning.
The trend: Beauty and wellness vertical SaaS is consolidating around heavily funded all-in-one platforms, with each round in 2019-2022 raising the bar for the next competitor.