Booksy, a salon appointment app that also runs a marketplace for beauty products, raises $70M Series C led by Cat Rock, bringing its total raised to $119M
Beauty and wellness appointment booking apps have proliferated of the last few years, but it appears the race is still on as today one of the leaders …
Context & Ripple Effects
Booksy's $70M Series C extends a funding ladder that began with its $28.5M Series B2 in 2019, when the company had raised $48.7M in total — this round more than doubles that to $119M and adds a product marketplace on top of appointment booking.
The raise lands in an escalating capital race: London-based Fresha pulled in a $100M Series C led by General Atlantic just months earlier, and LA-based Boulevard — which started with an $11M Series A in 2019 — went on to match Booksy nearly round-for-round with its own $70M Series C in 2022. Salon software is no longer a niche tools market; it is a land grab.
First-order effects
- Booksy now has roughly two and a half times its prior total capital to push both sides of its business — salon management software and the beauty-products marketplace — while Cat Rock takes a lead position in one of the category's best-funded players.
Second-order effects
- Fresha and Boulevard face a competitor with fresh war chest money, forcing them to keep raising at similar scale rather than competing on product alone — Boulevard's subsequent $70M Series C shows exactly that dynamic playing out.
Third-order effects
- If the pattern holds, beauty and wellness booking consolidates into vertically integrated platforms that bundle scheduling, payments, client messaging, and retail sales, squeezing out single-feature booking tools like the early-generation Shedul model.
The trend: Salon and spa software is consolidating into all-in-one commerce platforms, with Series C rounds of $70M-plus becoming the price of staying in the race.