Twitter Blue, Twitter's anticipated $2.99 monthly subscription tier, is now listed as an option in the iOS App Store, despite the feature not being live in-app
Twitter Blue had been identified earlier as a $2.99 offering centered on tweet organization and an undo function. Its App Store listing moves that reported subscription plan from product discovery toward an iOS distribution path, even though the feature was not yet available in the app.
Later coverage shows Blue evolving well beyond those initial utilities: it was rolled out with a paid checkmark at $8 and then relaunched with account review and additional features. The listing is therefore an early marker of Twitter testing direct subscription revenue inside its core product.
First-order effects
Twitter can present an iOS purchase option for Blue before activating its in-app benefits, while prospective subscribers cannot yet use the service.
Twitter Blue becomes a distinct paid product alongside Twitter’s free service, initially tied to the reported organization and undo tools.
Second-order effects
A paid iOS tier creates pressure for Twitter to make Blue’s benefits sufficiently differentiated from the free product to justify a recurring charge.
The later shift to different web and iOS prices, attributed to the App Store cut in pricing plans for iOS versus the web, shows how mobile-platform distribution can shape subscription packaging.
Third-order effects
Blue’s subsequent expansion from convenience features to verification and upload benefits points to a broader restructuring of Twitter’s product hierarchy around paid account privileges.
If social platforms increasingly sell core account features directly, app-store fees and platform-specific pricing will become part of how they segment subscribers.
The trend: Twitter Blue is an early example of social platforms building recurring subscription tiers by progressively bundling more account-level utility and status features.
Twitter confirms “Twitter Blue”, which costs $2.99 per month by publicly including such In-App Purchase on the App Store For testing, I've become the first paying Twitter Blue customer 😅 Twitter Blue comes with Color Themes as well as custom App Icons Reader Mode coming soon http…
@carlquintanilla
Carl Quintanilla on x
“.. the service includes an “undo tweet” feature as well as a “reader mode” that makes it easier to view long threads.” $TWTR https://twitter.com/...
@markgurman
Mark Gurman on x
Why would anyone subscribe to this? A fee to change your app icon? https://twitter.com/...
@jessassin
@jessassin on x
I'll buy it if: It eliminates ads It allows me to return to sequential timeline (I know there are apps for this, but I like the official app) https://twitter.com/...
@producthunt
@producthunt on x
“Twitter Blue” confirmed to cost $2.99/month & offers · Collections · Reader Mode · Color Themes · Custom App Icons Would you pay for the extras? h/t @wongmjane https://twitter.com/...
@modestproposal1
Modest Proposal on x
sure undo tweet is nice, but I want to buy branded likes. I'll pay $10 a month so that every time someone likes a tweet a little animated baby pops up. https://twitter.com/...
@kenbolido
Ken Bolido on x
Me: I hate it. Also me: hurry up and take my money so I can make my Twitter pink https://twitter.com/...
@scottmadin
Scott Madin on x
wow, can't wait to find out how abysmally unusable they'll make Pleb Twitter in order to try to drive premium subs https://twitter.com/...
@kalebprime
Kaleb on x
>Paying money to use Twitter https://twitter.com/... https://twitter.com/...
@madbitcoins
Mad Bitcoins on x
So twitter's plan is that people will pay $2.99 a month for an undo button? https://www.macrumors.com/... https://twitter.com/...
@heatherkelly
Heather Kelly on x
“What if we name it for the feeling you get after scrolling?” https://twitter.com/...
@pranavdixit
@pranavdixit on x
I spend an unhealthy amount of time here but sign me up. https://twitter.com/...
@5tu
Stu Maschwitz on x
Things I would pay @twitter for: Remove ads, edit tweets, mute for a day, hide tweet, hide the right-hand pane, more capybaras, a “close this browser tab” button... waitaminute... https://twitter.com/...
@teenstepdilf
@teenstepdilf on x
why should we pay when we are the product? https://twitter.com/...
@jamesdleech
James Leech on x
curious to see whether this boils down to “pay to undo the ways we've intentionally made the app worse” https://twitter.com/...
@rjonesy
Ryan Jones on x
Doesn't remove Ads. https://twitter.com/...
@compound248
@compound248 on x
Twitter Blue should easily cost $2,999 per month rather than $2.99/m - $YALA provides a huge pricing umbrella. And just imagine if Yalla let people customize their app icon? That feature alone could drive all of its 2022 pretend revenue growth. https://twitter.com/...
@imore
@imore on x
‘Twitter Blue’ subscription service has been spotted by @wongmjane as an in-app purchase in the App Store https://www.imore.com/...
@profjeffjarviss
Prof. Jeff Jarviss on x
Shut up and take my Dogecoin! https://twitter.com/...
@mmasnick
Mike Masnick on x
Fascinating, though everyone keeps pointing out, is “undo tweet” really that different than “delete”? The key difference may be the cooling off period where after you “send” it, no one can see it for a bit, given you that chance to claw it back after you see the inevitable typo h…