Source: Twitter plans to change Twitter Blue's $8 per month price to $11 per month on iOS, likely due to Apple's 30% App Store cut, and $7 per month on the web
Twitter has informed some employees that it plans to change the pricing of its Twitter Blue subscription product to $7 if users pay …
The InformationErin Woo
Context & Ripple Effects
Twitter Blue had already moved from its initially listed $2.99 tier to a $4.99 monthly price, making this proposed split another step in the service's rapid repricing. The plan makes the purchase channel—not just the subscription features—a determinant of what Blue users pay.
Related coverage shows Twitter soon relaunching Blue with $8 web and $11 iOS pricing, rather than the proposed $7 web price. The iOS premium nevertheless established the core model: steer subscribers toward direct web checkout while preserving an in-app option.
First-order effects
iOS buyers face an $11 monthly Blue price, while web buyers are offered a lower price, giving Twitter a direct incentive to shift subscription purchases off Apple's billing system.
Apple retains an iOS purchase route for Blue, but Twitter makes its App Store distribution cost visible in the subscriber-facing price.
Second-order effects
Twitter's subscription marketing and checkout flow must compete on channel choice as well as features, since the lower web rate becomes a concrete reason for users to subscribe outside the iOS app.
The later $11 Android launch shows that Twitter extended the higher mobile price beyond iOS, making web checkout the service's lowest-priced entry point rather than treating the iOS difference as an isolated exception.
Third-order effects
If services increasingly expose platform-payment costs through channel-specific subscription prices, direct web billing becomes a more important lever for subscription margins and customer ownership.
Twitter's later annual web plan, which offered a larger saving relative to iOS, points to a broader subscription strategy of using longer commitments and web checkout to widen price separation across purchase channels.
The trend: Subscription services are increasingly differentiating prices by purchase channel, using web checkout and longer-term plans to counter mobile-platform billing costs.
Ah, @erinkwoo says Twitter might charge $11 for Twitter check marks on iPhones and $7 on the web. https://www.theinformation.com/ ... Just going to say again: Buying stuff in apps in broken. https://www.washingtonpost.com/ ...
@sawyermerritt
Sawyer Merritt on x
NEWS: Twitter has reportedly informed some employees that it plans to change the pricing of its Twitter Blue subscription product to $7/month if users pay for it through the web and $11 if they do so through its app for iPhones - The Information https://www.theinformation.com/ ..…
@erinkwoo
Erin Woo on x
Scoop: Twitter has told employees that it will change the price of Twitter Blue to $7 on the web and $11 for iOS, after Musk complained about Apple's 30% fee for in-app purchases. https://www.theinformation.com/ ...
@frediculous
Flick on x
Let me get this straight, theyre going to charge a higher subscription fee to offset the apple fee on the original subscription fee that no one wanted to pay bc it was already too much. Genius https://twitter.com/...
@mattnavarra
Matt Navarra on x
Twitter to Change Blue Pricing After Apple Spat New Pricing: - Twitter Blue subscribed via web: $7 p/m - Twitter Blue bought via iPhone: $11 p/m https://www.theinformation.com/ ...
@carnage4life
Dare Obasanjo on x
I can't believe this app is $11 doesn't really roll off the tongue like “free”. https://twitter.com/...
@hbkirb
Adam Demasi on x
So turns out breaking App Store rules is allowed if you're important enough to get a tour around Apple Park with Tim Cook 🙃 https://twitter.com/...
@dez_blanchfield
Dez on x
So Twitter & Apple are apparently now “friends with benefits” again, yet Twitter are applying an “Apple Tax” charging $11 per month for Twitter Blue on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases? LOL !! https://www.macrumors.com/.…
@mikeelgan
Mike Elgan on x
Twitter plans to charge $11 per month for a Twitter Blue on the iPhone and $7 on the web. Question: Do subscribers have to pay both to use both? month.https://www.macrumors.com/ ...
@joshuaogundu
Josh on x
Twitter Blue costs more than a Netflix account https://twitter.com/...
@stockmktnewz
@stockmktnewz on x
Elon Musk has reportedly informed some Twitter employees that he plans to change the pricing of its Twitter Blue The Information says Twitter Blue would cost $7 if users pay for it through the web and $11 if they do so through its app for iPhone
@culturecrave
@culturecrave on x
Twitter Blue will reportedly now cost $11 per month on iPhone https://twitter.com/...