Researcher: Twitter is working on Twitter Blue, a $2.99/month subscription offering with “Collections” to organize favorite tweets and an “undo tweet” function
here's what it is Charlesarthur / The Overspill : Start Up No.1550: the lifesaving tracing app, the antivax superspreaders, ransomware gangs go dark, Twitter plans subscriptions, and more Prakhar Khanna / Pocketnow : Twitter “Blue” will let you undo tweets for a monthly subscription? Trevor Mogg / Digital Trends : Details emerge about Twitter's paid service, Twitter Blue Tyler Lee / Ubergizmo : Twitter's Paid Subscription Could Cost $2.99 A Month Duncan Riley / SiliconANGLE : ‘Twitter Blue’ subscription service may offer additional features for $2.99/month Michael Allison / Android Central : Twitter to reportedly launch a $2.99 ‘Twitter Blue’ subscription service Nehal Malik / iPhone in Canada Blog : ‘Twitter Blue’ Subscription Service to Cost $2.99 USD, Include ‘Undo’ Feature David Nield / TechRadar : Twitter subscription service leaks reveal name, price, and an ‘undo tweet’ option Imran Hussain / iThinkDifferent : Twitter will finally let you undo tweets if you pay $2.99/month for its Twitter Blue subscription Abdullah / Gizchina : Twitter to launch paid subscription for $ 2.99 per month Vanshika Malhotra / BGR India : Twitter's rumoured Blue subscription service to finally let you undo tweets Tweets: Jane Manchun Wong / @wongmjane : Twitter is calling their upcoming Subscription Service “Twitter Blue”, priced at $2.99/month for now, including paid features like: Undo Tweets: https://twitter.com/... Collections: https://twitter.com/... https://twitter.com/... Drak_nsfw / @draknsfw : @wongmjane Facebook, for all it's horror, literally does everything you've asked and Twitter has offered without subscription. In comparison to their alleged competition, Twitter's attempt at a subscription based feature system is a joke. It's a cheap cash grab, might as well ask for tips. @dailystem : Hey @Twitter, on behalf of Teachers, please don't make Tweetdeck part of any #TwitterBlue subscription... We use it to join in Twitter chats where we share classroom ideas & encourage each other. (Via https://www.cnet.com/...) https://twitter.com/... Sean Adams / @seaninsound : I'd rather pay £5 per month for premium ad-free Twitter, which includes full scale user verification. 💡 ID could be as simple as the 1p PayPal transfer to link you to your bank Let the unverified tweet but let us filter out anonymous trolls who make this place a hellscape https://twitter.com/... Gus Silber / @gussilber : Twitter may soon be offering a paid subscription service, which will include the ability to “undo tweets” before they're actually posted. This will be similar to Gmail's Undo Send feature, a lifesaver for those who suffer from premature communication. https://www.macrumors.com/... Phaser Proelia / @autismwife : yall said “i cant believe this site is free” one too many times https://twitter.com/... Albert Wenger / @albertwenger : I for one am excited for @Twitter subscription offerings but the one I am really looking for is full #API access https://twitter.com/... Emily G / @emilygorcenski : If I undo bad tweets you have to undo your opinion of me, those are the rules https://twitter.com/... Matt Karolian / @mkarolian : I'm so pumped to see @Twitter trying new stuff https://www.cnet.com/... @thicc_stick_boi : Undo tweets ? What are they taking away our ability to delete tweets now ? https://twitter.com/... Coco / @cocopencils : I'd just accept my failures in both spelling & grammar and my messy bookmarks than pay for a subscription https://twitter.com/... Philipp Kloeckner / @pip_net : From everything I know: If you're calling a service “Blue” - you're banking on the possibility to still do a “Silver” and “Gold” later. Blue stands for the absolute no-frills base subscription. Stay tuned. https://twitter.com/... Neville Hobson / @jangles : I can see the attraction of ‘undo tweet’ (like ‘delete’ but saving you typing the tweet all over again). Looks like Gmail's feature. And a tweet organiser. All worth 3 bucks a month? You decide https://twitter.com/... KnightOfGames / @knightofgames_ : that's cool but where's super followers https://twitter.com/... Just Brad / @jeevesdc : Ew. But I'm cool with the tip jar feature. https://gizmodo.com/... @reem_abdellatif : Will it protect me from being called a “sl*t” and a “wh*re” for writing about human rights and corruption in Saudi Arabia? 🤔 @TwitterSafety https://twitter.com/... Ian Sherr / @iansherr : If this takes off, what other buttons am I going to start having to pay for??? https://twitter.com/... @grantstern : Twitter's monetize traffic went up 20% post-Trump, so they're going to sell is an edit button with some form of ad free subscription service. https://www.theverge.com/... Democrats / @bernievetting : Why would anyone pay a monthly fee for “undo tweet” when it's just the delete button with a price tag? https://twitter.com/... Tren Griffin / @trengriffin : What portion of Twitter's subscription revenue will go to the people write the tweets? https://www.theverge.com/... The last time Twitter did anything special for people like me who write the tweets is — checks notes— never. The people who write the Tweets are ~ an Albanian Army. @hypervisible : They are finally going to add a useable archiving option and charge extra for it. 😵💫 https://www.cnet.com/... https://twitter.com/... Alana Evans / @alanaevansxxx : Twitter Blue huh? Let's see how they treat adult accounts... https://gizmodo.com/... Cron Mom / @sophaskins : ok but when is the tier where I get to have zero ads, zero suggestions, and zero algorithmic content https://www.macrumors.com/... bc I _will_ pay for that Rob Fahrni / @fahrni : The notion of Undo Tweet is nice if the tweet is copied and used to prime and edit window with the text of it. A janky edit tweet. Works for me. https://twitter.com/... Steve Streza / @stevestreza : Does it remove all ads? I will subscribe. Does it still show ads? I will not subscribe. Really it's as simple as that. I've had YouTube's subscription for years for that one exact feature. https://twitter.com/... Brianna Wu / @briannawu : If it's ad free count me in. I get 63,512 bra ads a day. https://twitter.com/... David Finkelstein / @bdex_david : For all those people that have been pushing for less data tracking... This will be the result. Less free apps, more paid services. https://twitter.com/... Mitch Kapor / @mkapor : Top of my wish list: subscription to opt out of promoted tweets, especially for cryptocurrency. https://gizmodo.com/... Seth Abramson / @sethabramson : The way I use Twitter, some of these features would be really useful. I'm sure many other folks might think otherwise, though. https://twitter.com/... @lilykangaroo : paying for twitter blue should be the social equivalent of buying youtuber merch https://twitter.com/... Sarah Perez / @sarahintampa : Take my money https://twitter.com/... @db : ‘Undo tweet’ doesn't undo screenshots so... ¯\_(ツ)_/¯ https://twitter.com/... @peterquill47 : Paying $3 for a Delete button https://twitter.com/... https://twitter.com/... Sahil Rizwan / @sahilriz : $2.99 for “Undo Tweets”, also known as the Delete button? https://twitter.com/... Inoportuna / @z4tann4 : Whoever tweeted “how is twitter free” owes me money now https://twitter.com/... Marques Brownlee / @mkbhd : Me: Hey Twitter can we have a temporary edit feature to fix typos? Twitter: 3 bucks a month to delete tweets, take it or leave it https://twitter.com/... Charles Arthur / @charlesarthur : Isn't “undo tweet” what we also know as “delete”? https://twitter.com/... Jessica Collins / @_jmcollins : These utility features are what Twitter wants to try and monetize?! Ehh...🤨 https://twitter.com/... Benedict Evans / @benedictevans : So, ‘delete’ and a new version of the moments feature they killed a while ago? https://twitter.com/... John Biggs / @johnbiggs : Twitter Blue is a bad name for many reasons. https://twitter.com/... Abhishek Baxi / @baxiabhishek : Don't see the idea behind ‘undo’ when I can delete the tweet, but a few extra features and no promoted tweets should be good. I'm in. https://twitter.com/... Raju Narisetti / @raju : I will pay this a month if they can pre-filter all the using of @ handle to spam me with crypto crap. While they offer an option to report that behavior and block that person, it doesn't stop the growing incoming. https://twitter.com/... Daniel / @exynoshd : Wait they want me to pay to be able to have an undo tweet button? I can just... delete a tweet. https://twitter.com/... Megan / @meganbjulian : I LOVE this app but I ain't paying for it https://twitter.com/... Gabriela Carroll / @gablcarroll : why would you pay for an “undo tweet” feature when you can just...delete the tweet? https://twitter.com/... Casey Newton / @caseynewton : Seems weird to create a bundle out of features that are free on other social platforms. Just charge me $5/month and get rid of promoted tweets imo https://twitter.com/... Jane Manchun Wong / @wongmjane : I don't get it Reddit has Reddit Premium, Discord has Discord Nitro, YouTube has YouTube Red, VSCO has VSCO X, etc And they all work fine without, while subscribers enjoy the premium perks, supporting the platform So why isn't Twitter allowed to have Twitter Blue? Why mad? @tvtater : You want a twitter edit button? That's be $3/month and you only have 5-30 seconds after posting to decide if you want to edit your tweet. https://twitter.com/... @bhatnaturally : ‘Twitter Blue will feature ‘Collections’ which will let users save and organize their favorite tweets into collections to easily find them later. Twitter will also bundle the ‘Undo Tweet’ function to its premium service priced at $2.99/month’ https://9to5mac.com/... @silentlyuncut : not when you can just delete & redo or put the fixed typo right under it for free, ch https://twitter.com/... https://twitter.com/... Martin Sfp Bryant / @martinsfp : ‘Twitter Blue’ is apparently the name of company's upcoming subscription service, with ‘undo tweet’ and collections among the features. Apparently priced at $2.99 p/m, but it'll need more than those features to be a compelling buy. https://9to5mac.com/...
Context & Ripple Effects
Twitter had already confirmed it was testing an Undo Tweet feature, with the researcher who found it suggesting a subscription connection. This report puts a proposed price and a second organizing feature around that earlier test.
The plan quickly moved from report to distribution signal when Twitter Blue appeared as an iOS App Store option, and was later launched in Canada and Australia. The sequence makes the initial feature bundle the starting point of a paid-tier rollout rather than an isolated experiment.
First-order effects
- Twitter’s proposed $2.99 monthly tier would reserve Undo Tweet and Collections for paying users, creating a direct paid use case around editing and organizing tweets.
- Users seeking those features would face a new recurring charge, while Twitter gains a subscription product alongside its existing service.
Second-order effects
- The iOS App Store listing put pressure on Twitter to turn the proposed bundle into an in-app product, a step reflected in the subsequent Canada and Australia launch.
- Feature selection becomes central to conversion: Twitter must make paid conveniences distinct enough to justify a monthly tier without weakening the core free experience.
Third-order effects
- Twitter Blue points toward social platforms separating everyday posting from paid productivity and customization tools, making subscription retention a product-design concern rather than only a pricing decision.
- If these modest utility features become the recurring template, social-media subscription businesses will be constrained by how many users value convenience features at scale.
The trend: Social platforms are testing low-priced subscriptions built around practical posting and organization features rather than restricting the basic social feed.