Twitter Blue, Twitter's anticipated $2.99 monthly subscription tier, is now listed as an option in the iOS App Store, despite the feature not being live in-app
Twitter appears to have mistakenly confirmed its plans to launch a new subscription tier called “Twitter Blue,” with the new purchase option now listed in the iOS App Store.
MacRumorsJuli Clover
Context & Ripple Effects
The App Store entry follows reporting that Twitter Blue was being built around Collections and an undo-tweet feature, establishing the original product as a small paid utility layer rather than a broad platform-access tier.
Later coverage shows how far that initial positioning moved: Blue was eventually rolled out with a paid checkmark, while iOS pricing was later separated from web pricing amid reported App Store-fee pressure.
First-order effects
Twitter has made the Blue name and $2.99 monthly price public before the in-app feature is available, removing its ability to test the tier entirely out of view.
Prospective iOS subscribers now have a visible purchase path for a product whose initial value proposition was centered on organizational and editing tools.
Second-order effects
The disclosed $2.99 price creates an early reference point for Twitter as it decides which features can be reserved for subscribers without weakening the free service.
Apple becomes a meaningful distribution constraint for Blue on iOS; later reporting on higher iOS pricing tied to the App Store cut illustrates how platform fees can reshape a subscription offer's economics.
Third-order effects
Blue points to Twitter adding recurring subscriber revenue alongside advertising, with the durable challenge being whether paid features can attract enough users without making the core service less useful.
If account-status features become part of the paid bundle, subscriptions shift from optional productivity tools toward a mechanism that affects visibility and identity on the network.
The trend: Social platforms are testing subscriptions first as utility bundles, then increasingly as a way to monetize account-level benefits under mobile-platform constraints.
Twitter confirms “Twitter Blue”, which costs $2.99 per month by publicly including such In-App Purchase on the App Store For testing, I've become the first paying Twitter Blue customer 😅 Twitter Blue comes with Color Themes as well as custom App Icons Reader Mode coming soon http…
@markgurman
Mark Gurman on x
Why would anyone subscribe to this? A fee to change your app icon? https://twitter.com/...
@scottmadin
Scott Madin on x
wow, can't wait to find out how abysmally unusable they'll make Pleb Twitter in order to try to drive premium subs https://twitter.com/...
@pranavdixit
@pranavdixit on x
I spend an unhealthy amount of time here but sign me up. https://twitter.com/...
@modestproposal1
Modest Proposal on x
sure undo tweet is nice, but I want to buy branded likes. I'll pay $10 a month so that every time someone likes a tweet a little animated baby pops up. https://twitter.com/...
@imore
@imore on x
‘Twitter Blue’ subscription service has been spotted by @wongmjane as an in-app purchase in the App Store https://www.imore.com/...
@5tu
Stu Maschwitz on x
Things I would pay @twitter for: Remove ads, edit tweets, mute for a day, hide tweet, hide the right-hand pane, more capybaras, a “close this browser tab” button... waitaminute... https://twitter.com/...
@teenstepdilf
@teenstepdilf on x
why should we pay when we are the product? https://twitter.com/...
@heatherkelly
Heather Kelly on x
“What if we name it for the feeling you get after scrolling?” https://twitter.com/...
@kenbolido
Ken Bolido on x
Me: I hate it. Also me: hurry up and take my money so I can make my Twitter pink https://twitter.com/...
@madbitcoins
Mad Bitcoins on x
So twitter's plan is that people will pay $2.99 a month for an undo button? https://www.macrumors.com/... https://twitter.com/...
@mmasnick
Mike Masnick on x
Fascinating, though everyone keeps pointing out, is “undo tweet” really that different than “delete”? The key difference may be the cooling off period where after you “send” it, no one can see it for a bit, given you that chance to claw it back after you see the inevitable typo h…
@profjeffjarviss
Prof. Jeff Jarviss on x
Shut up and take my Dogecoin! https://twitter.com/...
@jamesdleech
James Leech on x
curious to see whether this boils down to “pay to undo the ways we've intentionally made the app worse” https://twitter.com/...
@rjonesy
Ryan Jones on x
Doesn't remove Ads. https://twitter.com/...
@compound248
@compound248 on x
Twitter Blue should easily cost $2,999 per month rather than $2.99/m - $YALA provides a huge pricing umbrella. And just imagine if Yalla let people customize their app icon? That feature alone could drive all of its 2022 pretend revenue growth. https://twitter.com/...
@kalebprime
Kaleb on x
>Paying money to use Twitter https://twitter.com/... https://twitter.com/...