Inside Zuckerberg's plan to repair Facebook's image, including whimsical jokes on his Page, more media appearances, and discussing product more than policy
During a companywide Q&A with Facebook employees last Thursday, CEO Mark Zuckerberg turned to a question about a recent uptick … Tweets: @thekenyeung , @alexeheath , @sylviavarnham , @cedelros , @joshconstine , @selviano , @asibehar , @joshuakahn , @jeffjohnroberts , @mattnavarra , @mvpeers , @lauramandaro , @amir , and @amir Tweets: Ken Yeung / @thekenyeung : Facebook aims to fix its image by putting Mark Zuckerberg out there more. https://www.theinformation.com/ ... Alex Heath / @alexeheath : Focusing on product instead of policy. Silly jokes on his Facebook page. A sudden uptick in media appearances. This is a story about the new Mark Zuckerberg, which is really just the old Mark Zuckerberg: https://www.theinformation.com/ ... @sylviavarnham : New: Mark Zuckerberg recently told staff that his public persona had bordered on “squarely robotic.” After a bumpy period in which public faith in Facebook plunged, the company has a plan to shift the narrative. With @alexeheath: https://www.theinformation.com/ ... Chris Del Rosario / @cedelros : Facebook does not have an image problem, they have a content problem. Fix the content and their image will fix itself. https://twitter.com/... Josh Constine / @joshconstine : This felt like a breakthrough for Mark. I asked what his favorite meme about him was during our PressClub talk in March. People loved that he got in on the Smoking Meats joke. Suddenly he started posting “fun” stuff. Now it's part of Fb's media strategy: https://www.techmeme.com/... https://twitter.com/... Michael Selvidge / @selviano : Good reporting on why Zuck has been “hey fellow kidsing” around the internet lately https://twitter.com/... Asi Behar / @asibehar : Yeah, don't let this monster whitewash the garbage he has foisted upon the world. You're not gonna meme your way out of this, asshole. https://twitter.com/... @joshuakahn : @Techmeme Unless it's about smoked meats and sweet baby rays, count me out. Jeff Roberts / @jeffjohnroberts : Zuckerberg has a lot of qualities. “Whimsical” isn't one of them https://twitter.com/... @mattnavarra : It has not gone unnoticed that zuckerberg has been posting more ‘silly’ stuff on Facebook lately. https://twitter.com/... Martin Peers / @mvpeers : To fix Facebook's image, Mark Zuckerberg has decided to take matters into his own hands. Great deep dive by @alexeheath and @SylviaVarnham https://www.theinformation.com/ ... Laura Mandaro / @lauramandaro : NEW: Mark Zuckerberg has decided to take back control of his company's battered image, a decision backed by a 2021 Facebook planning document developed after U.S. user views of the company soured https://www.theinformation.com/ ... via @alexeheath @SylviaVarnham Amir Efrati / @amir : Same Facebook surveys found significant majority of non-U.S. users ❤️ FB, buttressing Zuckerberg & other execs' argument that FB is net ➕ for 🌍. https://twitter.com/... Amir Efrati / @amir : New: Zuckerberg all over ur timeline is part of 2021 comms sTrAteGy...after a bruising period when Facebook found ~8% of American users believed FB was “good for the world,” ⬇️ from ~40% in May. https://t.co/OsFETHvF2o @alexeheath @SylviaVarnham