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Chronicles

The story behind the story

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How Zuckerberg has polished his image to win people over, beginning with greater use of personal FB posts in 2015 and culminating in his current US talking tour

Until recently  —  , Mark Zuckerberg's most iconic public appearance may have been the image of the young startup founder sweating through … Tweets: @annehelen , @buzzfeednews , @jacobwe , @martinsfp , @matt_cagle , @nitashatiku , @nxthompson , @glennf , @annehelen , and @kimmaicutler Tweets: Anne Helen Petersen / @annehelen : .@nitashatiku There's a ton of precedent for what Zuckerberg is doing here: robber-barons of the late 19th/early 20th c. also celebritized themselves @buzzfeednews : Mark Zuckerberg's makeover is a political campaign without the politics http://www.buzzfeed.com/... http://twitter.com/... Jacob Weisberg / @jacobwe : Zuckerberg always believes the cure for problems created by Facebook is more Facebook http://www.buzzfeed.com/... via @nitashatiku Martin Bryant / @martinsfp : When marketing, market research, personal branding and lobbying collide. The project to make Mark Zuckerberg less awkward and more likeable. http://twitter.com/... Matt Cagle / @matt_cagle : Mark Zuckerberg can meticulously craft his public image because he has control over info about himself. We have a term for this: privacy. http://twitter.com/... Nitasha Tiku / @nitashatiku : My story about Mark Zuckerberg's public image transformation, consolidating power, and Silicon Valley wokeness http://www.buzzfeed.com/... Nicholas Thompson / @nxthompson : Among other things, Mark Zuckerberg has become the most powerful lifestyle blogger in the world. http://bzfd.it/2nSZf0z Glenn Fleishman / @glennf : Andrew Carnegie only beats workers to improve productivity. But look over here: libraries! http://twitter.com/... Anne Helen Petersen / @annehelen : .@nitashatiku has written the best thing on Zuckerberg's attempt shift his public image: http://www.buzzfeed.com/... Kim-Mai Cutler / @kimmaicutler : Someone is afraid of anti-monopoly regulation & backlash. https://twitter.com/...

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