The only explanation for its ad campaign against Apple is that Facebook has decided shamelessness works, after years of cozying up to the Trump administration
The company declared in newspaper ads that it was “standing up to Apple.” It's a desperate ploy that's unlikely to work.
Related Coverage
- Facebook Criticising Apple's iOS 14 Privacy Changes is a Hypocrisy Big Tech · Anupam Chugh
- Facebook's Laughable Campaign Against Apple Is Really Against Users and Small Businesses Electronic Frontier Foundation · Andrés Arrieta
- Kara Swisher: 'Facebook's Tone-Deaf Attack on Apple' Daring Fireball · John Gruber
- the girls are fightinggggg — For most of the past week and a half, this image has been stuck in my head: BNet · Brian Feldman
- Steve Jobs would have loved Tim Cook's response to the Facebook vs. Apple drama BGR · Andy Meek
- Facebook Wades Into Epic's Dispute With Apple Daring Fireball · John Gruber
- Facebook criticizes Apple's privacy changes in iOS 14 in a new banner added to its Business Suite and Facebook Ads apps on iOS 9to5Mac · Filipe Espósito
- App Store Wars: Facebook vs. Apple, Publishers vs. Apple, Apple vs. Brave TidBITS · Josh Centers
Discussion
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@random_walker
Arvind Narayanan
on x
It's amusing to watch companies who used to be so pro-user-choice scream bloody murder about giving users a choice now that the default has changed. The choice mantra was always based on the premise that companies could get their way using dark patterns and buried disclosures. ht…
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@benedictevans
Benedict Evans
on x
I don't understand Facebook's plan in picking a fight with Apple. It doesn't matter that their point about small business is arguably true - Apple's answer is an unanswerable sound bite and Facebook has no permission to speak on privacy.
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@willoremus
Will Oremus
on x
When was the last time two top-five tech companies feuded as publicly as Facebook and Apple? Maybe Microsoft and Google during the “Scroogled” campaign?
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@nytopinion
@nytopinion
on x
It does not take a psychologist to understand that Mark Zuckerberg believes might makes right, writes @karaswisher. https://www.nytimes.com/...
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@moonalice
Roger McNamee
on x
IOS 14 will soon require every app to ask permission before taking any data. FB argues it needs to take all the data from every user to meet the needs of small business ... ignoring fact that users can still choose to give up data. https://twitter.com/...
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@justinbrookman
Justin Brookman
on x
Apple's iOS14 changes are literally transparency and control! Facebook is concerned that they're *too much* transparency and control, and that they're actually effective instead of FB's own performative and unusable privacy settings. https://twitter.com/...
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@mosseri
@mosseri
on x
Privacy must be respected in building advertising tools, and we're focused on transparency and control. But privacy doesn't need to come at the expense of the livelihoods of small businesses and developers. (2/3)
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@hillbrad
Brad Hill
on x
It's not that Apple requires developers to ask users if they consent to sharing data with 3rd parties. It's that Apple forbids developers from doing anything differently when users decline.
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@ampyourgrowth
John Dietrich
on x
@swodinsky @can What I find absolutely hilarious about this is how much I detest targeted ads. First off, it's 90% an ad for something I've already bought. Secondly, I like finding out about random things. It's how I picked up most of my hobbies. Give me completely non-targeted a…
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@seldo
Laurie Voss
on x
@pt @TechmemeChatter @fintanr My sincere argument is that those companies are running absolutely bottom of the barrel ads that are doing zero effective targeting because their volume is too small for anyone to optimize for them, and this change affects only big companies.
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@adrianhon
Adrian Hon
on x
@alexhern Yeah - Apple had quite a few indie devs lined up for their 15% rev share announecment
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@dakami
Dan Kaminsky
on x
A thoroughly informative take on what Facebook is fighting Apple about. https://twitter.com/...
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@swodinsky
Shoshana Wodinsky
on x
lmao @ the number of times adtech ppl p much told me this exact phrase (on panels / in interviews etc) https://twitter.com/...
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@dakami
Dan Kaminsky
on x
@thomasareed @axi0mX They're saying you can't require a subscription if a user rejects personalization. The user can't make that choice.
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@hillbrad
Brad Hill
on x
No, “Share your data to enable meaningful ads, or pay $15 to use this app,” no “Enable personalized advertising to unlock premium features,” not even, “You'll see more, less valuable, ads if you decline.” That would be user choice.
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@hillbrad
Brad Hill
on x
Apple is just straight-up demanding that developers who monetize through the only meaningful channel that doesn't net them a 15-30% cut *must* offer users a free ride. And it really is a free ride in most cases.
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@swodinsky
Shoshana Wodinsky
on x
@can “users prefer targeted ads” says the company that offers no meaningful way to opt out
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@mrejfox
@mrejfox
on x
One thing that we never talk much about in tech is consent. Scale and consent are often mutually exclusive. It is extraordinarily difficult to build moral products at scale because of this. https://twitter.com/...
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@pt
Parker
on x
@seldo @TechmemeChatter @fintanr The reason I tweet about Apple's hypocrisy isn't that I think they're terrible, it's bc I think we need to view this as a fight between two giant corps for dominance as opposed to for/against normal people's interests. Apple is kicking FB in the j…
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@alexhern
Alex Hern
on x
Apple's policy is really specific: it prevents advertisers from tracking users between apps without consent. How does that help a coffee shop or a burger place, the two business highlighted by Facebook in its press conference?
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@moonalice
Roger McNamee
on x
FB's attack on Apple's iOS 14 opt in privacy controls is cynical and insulting. FB has undermined democracy and pandemic response, as well as civil rights of the powerless — in pursuit of profit. Now wants us to believe that Apple's genuine commitment to privacy is the problem.
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@awallenstein
Andrew Wallenstein
on x
📣Attn Aaron Sorkin: When you write 'Social Network 2," the Zuckerberg-Cook rivalry HAS to be a subplot. https://twitter.com/...
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@random_walker
Arvind Narayanan
on x
The other great irony in all this is Facebook's use of print newspaper ads to spread its hypocritical message, rather than its own app which reaches about three orders of magnitude more people. https://www.bloomberg.com/... https://twitter.com/...
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@hillbrad
Brad Hill
on x
I shouldn't be surprised anymore but it is amazing that none of the press coverage I've read of Apple's iOS 14 changes re: advertising have managed to mention *at all* the single most salient fact of the situation. https://www.nytimes.com/...
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@eff
@eff
on x
When a company does the right thing for its users, EFF will stand with it, just as we will come down hard on companies that do the wrong thing. Here, Apple is right and Facebook is wrong. https://www.eff.org/...
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@snazzyq
Quinn Nelson
on x
uhhhh so my AirPods Max review is 3,837 words and will likely be around 30 minutes...
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@alexhern
Alex Hern
on x
something under-discussed about facebook's attack on apple is that the company hasn't, as best I can tell, highlighted a single small business that would be affected by the actual policy they're opposing
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@pt
Parker
on x
@seldo @TechmemeChatter @fintanr I appreciate your sincerity, but I don't agree. From local news to your friend's small business selling tea (I know two people doing this!), there will be casualties. Targeting makes them possible at all. We 100% agree this won't put the big compa…
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@tomarnold
Tom Arnold
on x
Hard yes https://twitter.com/...
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@karaswisher
Kara Swisher
on x
If there's anything that Facebook has learned from its many years of cozying up to the Trump administration, it's figuring out that shamelessness works. My latest for @nytopinion | Facebook's Tone-Deaf Attack on Apple https://www.nytimes.com/...
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@jason_kint
Jason Kint
on x
This. This. This. All of this. @karaswisher nails the nuance of Facebook's faux outrage campaign this week as they try to stop Apple's privacy improvements. 🙏🏽 https://twitter.com/...
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@fxshaw
Frank X. Shaw
on x
@WillOremus i dunno, the the “I'm a PC” stuff from apple should also be up there!
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@counternotions
Kontra
on x
Apple spokeswoman: “You don't really have to deal with the Smart Case, if you so prefer, you can always buy two AirPods Max headphones and leave one at home and the other at work, school, your girlfriend's apartment and so on. It was designed with flexibility.”
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@jason_kint
Jason Kint
on x
anyone who thinks Mosseri cares about users and not laser focused on feeding corporate beast than say an Andrew Bosworth, his tweets vs Apple proved otherwise. He's head of Instagram yet misleading public. You can have personalized ads without tracking users across their apps. ht…
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@benedictevans
Benedict Evans
on x
Newspaper ads aim at politicians, and maybe Facebook is trying to position Apple is a monopolist rather than a consumer protector - but this seems to play perfectly into Apple's hands.
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@ronwyden
Ron Wyden
on x
Apps shouldn't be able to track you without your knowledge and consent. It's unsurprising that Facebook, a serial privacy abuser, is unhappy about Apple taking commonsense steps to protect consumer data. https://twitter.com/...
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@can
@can
on x
The crux of Facebook's argument is “we know what's good for users better than them” or even “users are too dumb to appreciate how tracking them is good for them”.
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@can
@can
on x
You could say a million bad things about Facebook but here it is, an executive simply veiling their fear of transparency behind a disingenuous plea.
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@can
@can
on x
Still amazed at this blatant dishonesty https://twitter.com/...