Facebook hits back at Apple with a second full-page newspaper ad, saying upcoming iOS 14 changes will “change the internet as we know it - for the worse”
Tom Warren / The Verge :
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Discussion
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@tim_cook
Tim Cook
on x
We believe users should have the choice over the data that is being collected about them and how it's used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first. http…
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@mosseri
@mosseri
on x
Personalized ads are an important tool for small businesses to identify and connect with their customers in a way that only big budgets allowed before. This is particularly important right now, given all the challenge that small businesses face. (1/3)
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@johnpaczkowski
John Paczkowski
on x
So Facebook plans to run a second anti-Apple ad tomorrow. This one will claim Apple is trying to stop the internet from being free. Here's some draft text
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@waltmossberg
Walt Mossberg
on x
This is a prototype of the opt-in panel @Apple plans to show users for every app (not just @Facebook) that wishes to track users. It merely allows users to choose whether or not to okay tracking. So, if FB tracking is fair, open and helpful, why is it so afraid of this pop-up? ht…
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@mosseri
@mosseri
on x
Privacy must be respected in building advertising tools, and we're focused on transparency and control. But privacy doesn't need to come at the expense of the livelihoods of small businesses and developers. (2/3)
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@waltmossberg
Walt Mossberg
on x
The king of privacy theft, @Facebook, is running ads attacking @Apple, the leader in privacy protection. All because Apple is shifting to an opt-in system from an opt-out system for users to allow data sharing with advertisers. FB must fear folks won't opt in. I wonder why.
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@jacknicas
Jack Nicas
on x
I mean look at this segment on CNBC just now. Someone from another tech giant just sent me it and asked, “Is Apple really this good at PR or is FB just that fucking bad? I mean CNBC is fucking just eating up their” talking points. Yikes. https://twitter.com/...
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@mkarolian
@mkarolian
on x
I run one of the largest free news websites in New England. We are virtually 100% dependent on digital advertising and this message from Facebook is totally bunk. Hyper-personalized ads primarily benefit Facebook, not “sports blogs” or “cooking sites” https://twitter.com/...
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@benedictevans
Benedict Evans
on x
I understand Facebook's point here. I don't understand why they went about it like this. https://twitter.com/...
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@antoniogm
@antoniogm
on x
Apple crying ‘privacy!’ here is like the 19th-century French claiming ‘la mission civilisatrice’ to justify their imperialism: it sounds kind of nice (if you're naive) but the reality is rather different. But only those on the other side of the civilizing mission realise it.
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@_inside
Guilherme Rambo
on x
Apple should run a full page ad that's just this :P https://twitter.com/...
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@teroterotero
Tero Kuittinen
on x
@jacknicas @jonfortt Apple's stranglehold on most of tech media is absolute. Facebook is nearly universally condemned. Zuck really screwed up by failing to think through the long term implications of alienating reporters.
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@dgregor79
Doug Gregor
on x
TBH if you've pissed off Facebook so much that they're taking out full-page ads against you, you're probably doing the entire world a favor somehow.
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@antoniogm
@antoniogm
on x
The core economics of app development won't change one damn penny: either Apple kills ads targeting and takes it over for themselves, or they eschew ads and re-assert control of the app store and force publishers to charge. Only who's making bank changes here.
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@antoniogm
@antoniogm
on x
@allan05 Apple wins. Everyone else loses, including the app consumer.
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@antoniogm
@antoniogm
on x
You can shout ‘privacy!’ until you're blue in the face, but the actual impact of privacy regulation (or self-interested moves like this one) is to coalesce monetization to within walled gardens controlled by incumbents rather than foment a competitive, third-party ecosystem.
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@glennf
Glenn Fleishman
on x
Facebook's argument is largely, “If we can't track people with abandon and violate their rights as we have in the past [cf., various settlements and admissions], our business model will fall apart.” That's...ok? https://twitter.com/...
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@vijayshekhar
Vijay Shekhar Sharma
on x
💯 I expect Google to do same for Android & save 95% of Indian smartphone users being tracked unconditionally, unknowingly sending their every activity data to international companies. Finance regulators MUST review how such un-acknowledged data collection & sharing is going on. h…
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@micsolana
Mike Solana
on x
zuckerberg's extreme demonization by the media is unique among tech founders, including the richest and most powerful men in the country, any number of whom could be implicated in any number of the media's fake crimes. what is driving this specific focus?
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@pt
Parker
on x
I really hope the next decade is won by companies making better products and not by whoever can more effectively sabotage competitors via user-hostile product designs or lobbying regulators in newspaper ads.
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@pt
Parker
on x
@fintanr @TechmemeChatter This isn't gonna eliminate ads, it's just gonna mean instead of seeing ads for products you might want, the whole internet will look like Taboola, and sites you read today will be forced cut their content budget materially. Now do you see it?
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@karaswisher
Kara Swisher
on x
@tkawaja @antoniogm @profgalloway Let's all agree that at the very same time 1. apple can be high handed and sanctimonious and 2. Facebook is not pissed because they are the champion of the little people but because they like to be master of their own domain. https://twitter.com/…
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@benedictevans
Benedict Evans
on x
Apple is acting as a global privacy regulator by default, making unilateral decisions about how the internet should work that happen to cost it nothing. But surely, the people most affected are small publishers and advertisers? And least affected are ... Google and FB?
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@caseynewton
Casey Newton
on x
@jacknicas - Apple is symbiotic with Facebook in a way it will never acknowledge publicly but is plainly true. If FB/IG/WA weren't available on iPhones, Apple would suffer - Antitrust case means it's in FB's interest to have a noisy fight about a ‘competitor’ like Apple in public
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@waltmossberg
Walt Mossberg
on x
@Apple's stance on privacy and on asking users to opt *in* to share their data isn't some new thing devised by Tim Cook to harm Facebook. Here's Steve Jobs explaining essentially the same approach ten years ago at the @allthingsd conference. https://www.youtube.com/...
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@antoniogm
Antonio Garca Martnez
on x
What few in the usual tech commentariat seem to understand is that there's a gigantic privacy vs. competitiveness tradeoff in ad tech that we're just bashing though with the usual silly narratives, but which the duelling giants of course understand. https://www.theverge.com/...
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@timbray
Tim Bray
on x
1/ Uh, who are these small publishers of whom you speak? My impression is they are rapidly being driven out of business by the dysfunctional ad marketplace where by “dysfunction” I mean G and FB have sucked all the profit out. I'm with Apple on this one. https://twitter.com/...
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@seldo
Laurie Voss
on x
I know everybody has already observed this but they ran another ad today so I just want to emphasize the sheer audacity of Facebook pretending its objection to new privacy setting in iOS 14 is to “protect small businesses” https://www.theverge.com/...
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@mindingprivacy
Jolynn Dellinger
on x
Grateful to Apple for competing on privacy. If what FB is offering is so great, FB should have no problem getting folks to opt in. https://twitter.com/...
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@thomashawk
Thomas Hawk
on x
So let me see if I have this correct, Facebook is mad because Apple wants to make it harder for Facebook to violate our privacy? I say great Job Apple, keep up the good work! https://www.theverge.com/...
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@donmacaskill
Don MacAskill
on x
Isn't Facebook just making Apple's case for them, plus footing the marketing bill, at this point? https://twitter.com/...
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@abenton
Angela Benton
on x
Funny. Translation= We won't be able to make as much money off you anymore because Apple's software update is limiting how we spy on you. Lol smh. https://twitter.com/...
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@ianbetteridge
Ian Betteridge
on x
Go home Facebook, you're drunk https://www.theverge.com/...
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@digitaldutta
Srinivas Kodali
on x
Facebook has a bad history of issuing ads without understanding the problem it is creating. https://www.theverge.com/...