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Facebook Q3: $21.47B revenue, up 22% YoY, net income $7.85B, up 29% YoY, as DAUs rise 12% YoY to 1.82B, MAUs rise 12% YoY to 2.74B

immediately. https://twitter.com/... Sal Rodriguez / @sal19 : The StopHateForProfit ad boycott did not seem to impact Facebook's advertising revenue, which was up 22% compared to a year ago https://www.cnbc.com/... Lora Kolodny / @lorakolodny : as predicted... but harder to measure- did it hurt (or help) other aspects of Fb, like recruiting and retention? https://twitter.com/... Alex Heath / @alexeheath : Facebook Q3 earnings: - 10% ad growth in Q2 - 22% ad growth in Q3 - Expects higher growth rate in Q4 - User growth declining in North America after pandemic bump https://www.theinformation.com/ ... @paigeleskin : NEW: Even as its revenue beats expectations for Q3, Facebook has seen a DECLINE in active users in the US + Canada. https://www.businessinsider.com/ ... Sarah Frier / @sarahfrier : Facebook lost users in its most lucrative ad market: the U.S. the company attributes this to the covid bump in 2Q not lasting https://twitter.com/... Kurt Wagner / @kurtwagner8 : Facebook Earnings: Good: Revenue was up big. $21.5 billion for the quarter, up 22%. That was a beat. Bad: Daily and monthly active users in the U.S. and Canada declined in the quarter. That's not a shock, but also FB's most valuable market so not good to lose people there @amazonnews : https://amazon.com/, Inc. today announced financial results for its third quarter ended September 30, 2020. https://press.aboutamazon.com/ ... Will Oremus / @willoremus : Respect to the one Facebook employee who submitted the all-hands question to Zuckerberg about why content moderators are not full employees. https://twitter.com/... @rmac18 : Other questions: how will a breakup of Facebook be possible, can contract content mods get free covid tests and hazard pay, and what is the healthy amount of time ppl should spend on fb and Instagram? @rmac18 : Facebook canceled Zuckerberg's all hands meeting with employees today. No reason given. He testified in the Senate yesterday and still has an earnings call today. Unless something else is scheduled, his employees will not hear from him until after Election Day.

Facebook

Context & Ripple Effects

The arc here runs through the summer: after Q2's sharp slowdown to 11% revenue growth — with ad growth at just 10% during the StopHateForProfit boycott window — the question was whether advertiser pressure had finally found leverage against Facebook. Q3 answers it: revenue growth re-accelerated to 22% YoY, right back near the pace of last year's Q3, with net income up 29% to $7.85B.

The catch sits underneath the headline numbers: DAUs and MAUs declined in the U.S. and Canada, reversing the pandemic bump, meaning all of the 12% global user growth came from elsewhere. Meanwhile Facebook canceled Zuckerberg's all-hands meeting with employees ahead of Election Day — internal tension is running alongside the financial beat.

First-order effects

  • Advertisers who joined the StopHateForProfit boycott now have proof their withholding moved nothing: ad revenue grew 22% YoY in the quarter, and management guided to an even higher growth rate in Q4.
  • Facebook employees head into Election Day without the usual all-hands with Zuckerberg, a signal of how charged the internal environment is even as the business beats.

Second-order effects

  • Future advertiser coalitions lose their template: if a coordinated boycott of this scale produces a growth re-acceleration rather than a dip, brand-safety campaigns get repriced as PR events rather than revenue threats.
  • Lora Kolodny's open question — whether the boycott hurt or helped recruiting and retention — becomes the next battleground, since talent costs are one channel where reputational damage can still show up on the income statement.

Third-order effects

  • With U.S./Canada users shrinking post-pandemic-bump while global DAUs grow 12%, Facebook's economics are structurally tilting toward international audiences — lower monetization per user, offset by volume, as the domestic base plateaus.
  • If advertiser activism can't dent revenue at scale, the binding constraints on platforms like Facebook shift from market pressure to regulation — the Senate and policy channels become where the accountability fight actually lands.

The trend: Scale social platforms are proving resistant to organized advertiser boycotts even as their home-market user bases flatten, pushing both growth and accountability battles toward international expansion and regulators respectively.

Discussion

  • @wcathcart Will Cathcart on x
    This year we've all relied on messaging more than ever to keep up with our loved ones and get business done. We are proud that @WhatsApp is able to deliver roughly 100B messages every day and we're excited about the road ahead.
  • @kurtwagner8 Kurt Wagner on x
    One high level thing: Facebook, Twitter, Pinterest and Snap have all reported revenue that was WAY better than everyone expected in the third quarter. A great sign for the digital ad market, which was in flux a few months ago following the Covid outbreak. It's back.
  • @antoniogm @antoniogm on x
    Tl;dr: When all of humanity is relegated to interacting with the world via only screens, the screen people do well. https://www.wsj.com/...
  • @richtechexec John W. B. Rich on x
    Earnings predictions on key metrics for each company: Amazon: $10 trillion in sales Facebook: 52 billion angry boomer posts Twitter: 146 billion hours wasted debating politics Google: 62 pissed off senators who won't actually do anything
  • @richlightshed Rich Greenfield on x
    Facebook (Blue) was supposed to be in secular decline years ago, yet it reached 198 million DAILY active users in Q2 2020 and declined for the first time ever in Q3 2020 to 196 million - with mgmt saying Q4 2020 will be flat to down sequentially as well $FB @facebook
  • @dhh @dhh on x
    @realBobBruley Split Instagram, WhatsApp, Facebook. Just one example. Or split newsfeed from groups. Facebook Messenger from the rest. Endless opportunities.
  • @swodinsky Shoshana Wodinsky on x
    also remember how we all thought july's ad ban would actually put a dent in the company's revenue???????????
  • @semperdiced DeMarcus on x
    Another reason this in not 2016. Even though Facebook remains a cesspool, awareness of it's evil has caused sane people to exit. That will have a positive affect on society. https://twitter.com/...
  • @amy_siskind Amy Siskind on x
    Finally. Yes. https://twitter.com/...
  • @rmac18 @rmac18 on x
    Also to the FB employee screenshotting my tweets and asking on the internal message board if I have an invite to the next Q&A: I do not have an invite yet, but would love one. Thank you.
  • @rmac18 @rmac18 on x
    Listening to Facebook's earnings call now, and there's something telling about Zuckerberg answering questions from financial analysts and not employees five days before a presidential election. https://twitter.com/...
  • @swodinsky Shoshana Wodinsky on x
    mfw every time fb uses small biz's as human shields when arguing against better privacy legislation https://twitter.com/...
  • @public_citizen @public_citizen on x
    8,000,000 Americans have been pushed into poverty and our tech overlords are just buzzing along, piling on to their already obscene fortunes. These companies need to be broken up — immediately. https://twitter.com/...
  • @sal19 Sal Rodriguez on x
    The StopHateForProfit ad boycott did not seem to impact Facebook's advertising revenue, which was up 22% compared to a year ago https://www.cnbc.com/...
  • @lorakolodny Lora Kolodny on x
    as predicted... but harder to measure- did it hurt (or help) other aspects of Fb, like recruiting and retention? https://twitter.com/...
  • @alexeheath Alex Heath on x
    Facebook Q3 earnings: - 10% ad growth in Q2 - 22% ad growth in Q3 - Expects higher growth rate in Q4 - User growth declining in North America after pandemic bump https://www.theinformation.com/ ...
  • @paigeleskin @paigeleskin on x
    NEW: Even as its revenue beats expectations for Q3, Facebook has seen a DECLINE in active users in the US + Canada. https://www.businessinsider.com/ ...
  • @sarahfrier Sarah Frier on x
    Facebook lost users in its most lucrative ad market: the U.S. the company attributes this to the covid bump in 2Q not lasting https://twitter.com/...
  • @kurtwagner8 Kurt Wagner on x
    Facebook Earnings: Good: Revenue was up big. $21.5 billion for the quarter, up 22%. That was a beat. Bad: Daily and monthly active users in the U.S. and Canada declined in the quarter. That's not a shock, but also FB's most valuable market so not good to lose people there
  • @amazonnews @amazonnews on x
    https://amazon.com/, Inc. today announced financial results for its third quarter ended September 30, 2020. https://press.aboutamazon.com/ ...
  • @willoremus Will Oremus on x
    Respect to the one Facebook employee who submitted the all-hands question to Zuckerberg about why content moderators are not full employees. https://twitter.com/...
  • @rmac18 @rmac18 on x
    Other questions: how will a breakup of Facebook be possible, can contract content mods get free covid tests and hazard pay, and what is the healthy amount of time ppl should spend on fb and Instagram?
  • @rmac18 @rmac18 on x
    Facebook canceled Zuckerberg's all hands meeting with employees today. No reason given. He testified in the Senate yesterday and still has an earnings call today. Unless something else is scheduled, his employees will not hear from him until after Election Day.