Researchers find candidates and PACs are increasingly turning to influencers for the election as platforms like Facebook and Twitter clamp down on bots and ads
Arielle Pardes / Wired : Tweets: @wired and @pardesoteric Tweets: @wired : Nanoinfluencers tend to have closer relationships to their audience and higher engagement too. That kind of authentic connection is valuable to any advertiser, whether it's a fashion label or a candidate running for office. https://www.wired.com/... Arielle Pardes / @pardesoteric : Everything in the news lately revolves around the question of who controls the political conversation: The platforms? The advertisers? The politicians? I wrote about a group that few people seem to be paying any attention to: the influencers. https://www.wired.com/... @WIRED