Political campaigns are shifting marketing dollars after ad bans by Facebook and Google, with email lists, influencers, and other ad platforms on the rise
Renting, swapping and selling campaign email lists to new candidates and causes is a booming political business, but it comes with risks. Tweets: @davidsiders , @josh_nelson , @ec_schneider , @opensecretsdc , @juliarosen , @sticka , and @politico Tweets: David Siders / @davidsiders : “It's a limited ecosystem when everyone's passing around the same names and selling them to each other,” Julia Rosen, a Democratic digital strategist, tells @ec_schneider The big business of online politics: Buying your email address https://www.politico.com/... via @politico Josh Nelson / @josh_nelson : Big thanks to @ec_schneider for this piece that raises the consequences of political campaigns buying and selling email addresses with no opt-in mechanism for individuals. Quick 🧵expanding on what's covered in this piece. 1/10 https://twitter.com/... Elena Schneider / @ec_schneider : SCOOP - Inside the big business of online fundraising & they want your email. Deets on new email acquisition company, GOP super PAC & strategies to reach online donors during FB/Google ban. But fears of “limited ecosystem” if it's swapping same names. https://www.politico.com/... @opensecretsdc : Many of the 2020 candidates who proved to be fundraising juggernauts but were less successful on Election day still have value to give - their email fundraising lists. The lists are even more valuable with the ongoing ban on social media ads. https://www.politico.com/... Julia Rosen / @juliarosen : With Twitter and Facebook off the table for email acquisition, it's increased the pressure on swaps/purchases/rentals. That is a more limited ecosystem, which may cause us issues down the road. aka what I told @ec_schneider here: https://www.politico.com/... Jake Sticka / @sticka : Incredible how quickly some in the industry have gone from “list swaps and buys are egregious behavior executed by bad actors” to “sure, we sell names”. Life really does come at you fast, I suppose. https://twitter.com/... @politico : Renting, swapping and selling campaign email lists to new candidates and causes is a booming political business, but it comes with risks https://www.politico.com/...