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Microsoft says it will permanently close all Microsoft Store retail locations and focus on its online store instead

- Microsoft on Friday announced it will permanently close its Microsoft Store retail locations.  — In the past decade or so, Microsoft began to expand its retail presence …

CNBC Todd Haselton

Discussion

  • @neilcybart Neil Cybart on x
    Big News. Microsoft to close all of its retail stores for good. https://news.microsoft.com/... This is the right move. I've been very outspoken for years about how it made no sense for Microsoft to operate its own stores. https://twitter.com/...
  • @harrymccracken Harry McCracken on x
    It's amazing that the Microsoft Store lasted as long as it did. It was a vestige of the era when Microsoft wanted a piece of anything else that seemed successful, and never made sense. That said, they may have been the nicest PC-centric stores ever. https://www.cnbc.com/...
  • @neilcybart Neil Cybart on x
    The background to Microsoft's store closure decision is that the Surface business increasingly looks to be losing momentum in the consumer space. The next 2-3 years will be critical for Surface. Discussed in detail here: https://www.aboveavalon.com/ ... ($) https://twitter.com/..…
  • @microsoftstore @microsoftstore on x
    It's a new day for Microsoft Store and while our approach to retail is changing, our talented team is here to serve you with sales, training and support online at http://microsoft.com/. Learn more: https://www.linkedin.com/...
  • @glennf Glenn Fleishman on x
    I went into the Microsoft Store opposite the Apple Store at Seattle's U Village a couple of times. It was a showroom for a concept of a company that no longer existed. They should have made Xbox Stores. https://twitter.com/...
  • @counternotions Kontra on x
    And finally on Microsoft, this is what happens when you chase a winner by mindlessly cloning its retail stores without understanding what makes them successful. ↓ https://www.instagram.com/...
  • @leojtravis10 Joe Ortiz on x
    I actually loved Microsoft stores and have visited a few other the years dating back to 2013 so this is a very sad day plus you have to think about the future of the Surface brand which is now uncertain. https://twitter.com/...
  • @mgsiegler M.G. Siegler on x
    To be fair to Microsoft, this is their first move in retail that isn't simply trying to copy what the Apple Store next door is doing... https://twitter.com/...
  • @caro_milanesi Carolina Milanesi on x
    #Microsoft US stores closing makes a lot of sense if you consider: 👉 The long-lasting impact of #COVID19 on retail 👉Microsoft's increased digital offering impacting consumers 👉The ability to still showcase #Surface and #xbox hardware in other tech retail https://twitter.com/...
  • @chriswelch Chris Welch on x
    The Microsoft Store is no more. I was chasing this story for a few days, but MS confirmed it before I got there. Hmph Source says plan was initially in place for 2021, but COVID-19 accelerated the timeline Hope Microsoft sticks to its word re: no layoffs https://www.theverge.com/…
  • @counternotions Kontra on x
    Microsoft physical store concept peaked in 2001, right before its only retail store at Sony Metreon mall in San Francisco closed that October. There's really no point for nostalgia as its Apple Store clones in recent years were a miserable experience for everyone concerned.
  • @mummey Brian Walsh on x
    I have nostalgia for the Gateway stores, the CompUSAs, and even the Dell kiosks, all which closed in the early/mid 2000s. I imagine some will have similar thoughts about Microsoft stores. https://twitter.com/...
  • @pkafka Peter Kafka on x
    Microsoft announces a “new approach to retail”. Which is that it's not going to have retail - it's closing all of its stores. https://news.microsoft.com/...
  • @tomwarren Tom Warren on x
    All Microsoft Store retail locations are actually closing fully. The flagship stores in NYC, London, Sydney, and Microsoft's campus will turn into “experience centers” that will showcase Microsoft products. Store employees will have the opportunity to remain at MSFT
  • @maryjofoley Mary Jo Foley on x
    Microsoft is taking a pre-tax charge of approximately $450M, or $0.05 per share, to be recorded in the current quarter ending June 30, 2020, as a result of its decision to close its physical retail stores: https://www.zdnet.com/...
  • @stormgarelli Storm Garelli on x
    @Techmeme @robotodd The fact that it's going to cost them nearly half a billion dollars to close these stores, and that they still think that's the best way forward, shows just how much of an abject failure they really were.
  • @joannastern Joanna Stern on x
    On the plus side, Apple can move right on in. No need to order new glass or wooden tables. https://www.theverge.com/...
  • @zarawesome @zarawesome on x
    one week ago: “microsoft had a streaming service?” today: “microsoft had retail stores?” https://twitter.com/...
  • @inthelittlewood Martyn Littlewood on x
    Mixer's sudden closure and now this... What are they up to? Either shits hitting the fan or they've got some kind of mega plan 🤔 https://twitter.com/...
  • @waltmossberg Walt Mossberg on x
    1/ The end of the ⁦@Microsoft⁩ stores is a loss for all who like tech. I still remember how exciting it was to visit my first Microsoft store with ⁦@KatieBoehret⁩ in Bellevue, WA, in 2012. https://www.theverge.com/...
  • @danbenjamin Dan Benjamin on x
    I don't like to see something fail, but even in good times, Austin's Microsoft store was never even close to busy. https://twitter.com/...
  • @counternotions Kontra on x
    ElOhEl, can $AAPL survive this? https://twitter.com/...
  • @thurrott Paul Thurrott on x
    “Microsoft Adopts the Mac” is pretty much the next apocalyptic headline I'm expecting.
  • @tomwarren Tom Warren on x
    that's two additions to the Microsoft graveyard in just a week https://twitter.com/... https://twitter.com/...
  • @labnol Amit Agarwal on x
    I captured this image in San Hose. The stores of Apple and Microsoft are located opposite each other. https://twitter.com/... https://twitter.com/...
  • @puertorock77_ @puertorock77_ on x
    And another one bites the dust...dun dun dun and another one bites. https://twitter.com/...
  • @pessimism Pessimist on x
    We still don't have a single official Apple Store in Denmark, seems like a vanity store at this point. https://twitter.com/...
  • @durvidimel David ImeI on x
    Holy hell. I love Microsoft stores. This is sad. https://twitter.com/...
  • @edbott Ed Bott on x
    Today in utterly unsurprising news. https://twitter.com/...
  • @dcseifert Dan Seifert on x
    RIP the Microsoft Store, 2009-2020. https://twitter.com/...
  • @omgchad Chad Johnson on x
    RIP. My local Microsoft store has a dope Minecraft section with a giant cardboard Steve. @Microsoft can i have the giant steve https://twitter.com/...
  • @bdsams Brad Sams on x
    Microsoft: We are going to launch a new console this year, consumers will love it! Also Microsoft: We are shutting down our retail stores where consumers could see the new Xbox
  • @dcseifert Dan Seifert on x
    it was long clear to me that the Microsoft Store didn't actually make any money and was purely a prestige/branding play, so this does not really come as a surprise, especially given the pandemic.
  • @stevekovach Steve Kovach on x
    The only time I've been to a Microsoft store was for a press briefing with the company to check out the original HoloLens
  • @stevekovach Steve Kovach on x
    MSFT stock doing nothing, btw. $450 million charge this quarter to shut it all down. https://www.cnbc.com/...
  • @stevekovach Steve Kovach on x
    I never understood Microsoft stores. This was inevitable, but accelerated because of Covid. https://www.cnbc.com/...