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Chronicles

The story behind the story

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Sources: Will.i.am's AI startup i.am+ hasn't paid staff in 7 weeks, is late on tax payments, and its smart home platform Wink stopped working with many devices

which @iamwill bought in 2017 — is falling apart. Employees haven't been paid in 7 weeks. More here ↴ https://www.theverge.com/... Robert Stephens / @rstephens : But he'll be attending the “Davos in the Desert” on MBS' dime. https://twitter.com/... Erin Griffith / @eringriffith : say you join a startup. maybe your stock options make you a millionaire! OR: the startup cycles through 3 owners, stops paying taxes, sells assets, stiffs you on paychecks for 7 weeks, and now depends on a member of the black eyed peas to beg a retail chain in dubai for cash https://twitter.com/... @xecretcode : http://will.i.am/ is finding out that running a tech startup involves a high risk failures. Being a celebrity only helps in marketing — Not for product development. https://twitter.com/... Chris Hoffman / @chrisbhoffman : We have some stories about people from this company jerking us around. I probably shouldn't share them, but Wink was extremely unprofessional. Wink has been an absolute disaster for a long time. (see: https://www.howtogeek.com/...) https://twitter.com/... John Sheehan / @johnsheehan : Can't dumbify my “smart” home fast enough. https://twitter.com/... Felix Salmon / @felixsalmon : “the current employees were granted anonymity because they are still holding out hope of being paid” https://www.theverge.com/...

The Verge Sean O'Kane

Context & Ripple Effects

This lands in the middle of a brutal stretch of founder-dysfunction reporting: weeks after The Verge read the WeWork S-1 and found a 'tech company' whose mission outpaced its economics [[a:944900]], and a Journal profile detailed Adam Neumann's chaotic management [[a:946010]], the same pattern shows up at Will.i.am's i.am+ — which bought smart home platform Wink in 2017 and now reportedly can't make payroll or tax payments.

What makes the story legible is the arc reporters are sketching around it: Erin Griffith contrasts the stock-option dream with a company cycling through three owners, selling assets, and, per her framing, depending on its celebrity founder to beg a Dubai retail chain for cash — while Robert Stephens notes Will.i.am will still attend 'Davos in the Desert' on MBS' dime.

First-order effects

  • i.am+ staff have gone seven weeks without pay and the company is delinquent on taxes — a liability that accrues penalties against the company itself and leaves employees as unsecured creditors if it restructures.
  • Wink customers who built their homes around the platform are losing control of many connected devices with no announced fix, converting a consumer product failure into an immediate hardware problem in thousands of households.

Second-order effects

  • Device makers integrated with Wink face support load and reputational spillover for products they shipped that now appear orphaned, pushing those partners toward rival hubs to keep customers.
  • The reported search for cash from a Dubai retail chain — alongside asset sales — signals creditors and potential acquirers can pick over Wink's installed base at distressed terms rather than competitive ones.

Third-order effects

  • If the pattern holds across this 2019–2020 cohort — WeWork's governance unraveling, Bodega-turned-Stockwell shutting down despite $45M raised [[a:954809]], HeadSpin returning capital after financial irregularities — investors will price celebrity-founder narratives harder against payroll discipline and unit economics than mission statements.
  • Missed tax and vendor payments are emerging as the terminal-stage tell for consumer tech startups, the point at which distress becomes public and recovery odds collapse.

The trend: The era of personality-driven consumer tech ventures is hitting a reckoning in which unpaid payroll and tax bills, not down rounds, mark the real endgame.

Discussion

  • @sokane1 Sean O'Kane on x
    SCOOP: A stalled deal with a Dubai retail giant has left @iamwill's tech company in a financial pit. As a result, smart home platform Wink — which @iamwill bought in 2017 — is falling apart. Employees haven't been paid in 7 weeks. More here ↴ https://www.theverge.com/...
  • @rstephens Robert Stephens on x
    But he'll be attending the “Davos in the Desert” on MBS' dime. https://twitter.com/...
  • @eringriffith Erin Griffith on x
    say you join a startup. maybe your stock options make you a millionaire! OR: the startup cycles through 3 owners, stops paying taxes, sells assets, stiffs you on paychecks for 7 weeks, and now depends on a member of the black eyed peas to beg a retail chain in dubai for cash http…
  • @xecretcode @xecretcode on x
    http://will.i.am/ is finding out that running a tech startup involves a high risk failures. Being a celebrity only helps in marketing — Not for product development. https://twitter.com/...
  • @chrisbhoffman Chris Hoffman on x
    We have some stories about people from this company jerking us around. I probably shouldn't share them, but Wink was extremely unprofessional. Wink has been an absolute disaster for a long time. (see: https://www.howtogeek.com/...) https://twitter.com/...
  • @johnsheehan John Sheehan on x
    Can't dumbify my “smart” home fast enough. https://twitter.com/...
  • @felixsalmon Felix Salmon on x
    “the current employees were granted anonymity because they are still holding out hope of being paid” https://www.theverge.com/...