WordPress.com owner Automattic says it will buy Tumblr from Verizon, take on ~200 staffers, and keep the porn ban; source says Automattic paid less than $10M
It is not surprising that the news … Ana Valens / The Daily Dot : Tumblr's getting a new owner; does that mean porn is back? Natasha Mascarenhas / Crunchbase News : A Brief On Tumblr's Funding History Before The Automattic Acquisition CBS New York : Verizon To Sell Tumblr To WordPress Parent Company Automattic TechCrunch : Axios' Dan Primack on ‘the most polarizing startup that exists’ Tweets: Dan Primack / @danprimack : 3/ Story updated: Price less than $3 million. Dan Primack / @danprimack : Automattic paid peanuts for Tumblr. Source familiar puts it well south of $20 million. Reminder: Yahoo paid $1.1 billion for it. https://www.axios.com/... David Karp / @davidkarp : Just wanted to add my congratulations and thank you to everyone at WordPress and Tumblr. Matt is a visionary, and the team at WordPress has built something absolutely foundational to the Internet. What an amazing home and opportunity for Tumblr. https://tmblr.co/... Ryan Broderick / @broderick : The Tumblr community reacts to today's news pic.twitter.com/XUkEd6Q6S1 @thehat2 : Two lessons to take away from this: 1. Yahoo mismanaged the hell out of Tumblr to the point where they wiped out 99.99% of its value. 2. Porn was the only thing that justified people putting up with the utter hell that was the Tumblr community. https://twitter.com/... Eric Meyer / @meyerweb : Every facet of this observation is damning and depressing on multiple levels. https://twitter.com/... Marco Arment / @marcoarment : This is pretty cool. Can't think of a better owner today than Automattic for Tumblr's huge creative publishing community. https://www.wsj.com/... Nilay Patel / @reckless : Imagine if Tumblr had been an independent company fighting for the ad dollars that now go to Google and Facebook by default - they had scale, cultural impact, an innovative CEO, the whole deal. Instead Yahoo bought it and slowly crushed it into dust Jeff D'Onofrio / @jeffdonof : 1/2 I'm very excited about Tumblr's next chapter and looking forward to working with @photomatt and the entire team at Automattic. I'm most excited for what this means for the entire Tumblr community. There is much more to do to make your experience a better one, and I'm super See also Mediagazer