Nvidia debuts GeForce RTX 2000 GPU series with RTX 2070, RTX 2080, RTX 2080 Ti, claims up to 6 times more performance than last gen, begins shipping Sept. 20
here are the key details Sam Rutherford / Gizmodo : Nvidia's Beastly New 20-Series RTX GPUs Claims up to 6X Performance Starting at $500 Sonam Rai / Reuters : New Nvidia gaming chips aim to boost realism of graphics Josh Norem / IGN : Gamescom 2018: Nvidia Unveils All-New RTX Series GPUs Paul Lilly / PC Gamer : Nvidia announces GeForce RTX 2080 and RTX 2080 Ti launching September 20 Arif Bacchus / On MSFT : NVIDIA's latest GeForce RTX 20 series GPUs packs 6 times more power than the previous generation Devindra Hardawar / Engadget : NVIDIA's $1,199 RTX 2080 Ti is the fastest GeForce card ever Andrew E. Freedman / Tom's Hardware : Nvidia Announces GeForce RTX 2080 Ti, 2080, 2070 (Developing) Brian Crecente / Variety : Nvidia's New RTX Graphics Cards Run $600 to $1200 Ian King / Bloomberg : Nvidia Unveils New Chip Design for Gaming Machines Sending Shares Higher Brad Sams / Thurrott.com : NVIDIA Announces its new RTX GPUs, 2080 and 2080Ti Coming Next Month Tweets: Patrick Beja / @notpatrick : GeForce RTX 20xx! Main feature is ray tracing, a staple of CGI animation and very new in real time engines. Curious to see how it looks. Might get a 2070 to replace my 970, once the prices have settled in 2019. Launch Q3: 2080 $699, 2080Ti $999, 2070 $499. http://www.theverge.com/... @tomwarren : Nvidia RTX 2080 is official. RTX 2070 Founders Edition is $599, RTX 2080 Founders Edition is $799, and RTX 2080 Ti Founders Edition is $1,199 http://www.theverge.com/... http://twitter.com/...
Context & Ripple Effects
The RTX 2000 series is the launch that establishes the template every later generation follows: a three-tier lineup topped by a $1,199 flagship, a September ship date, and a headline multiplier against the previous generation. Two years later, Nvidia's $699 RTX 3080 reset the baseline by claiming 2x the RTX 2080 at half the flagship price, and the 2022 RTX 4090 pushed the top tier to $1,599.
First-order effects
- PC gamers and system builders get a new performance ceiling on Sept. 20, with the $1,199 RTX 2080 Ti positioned as the fastest GeForce card ever and the lineup starting at $500.
Second-order effects
- The 'up to 6x' claim invites direct comparison shopping against the outgoing generation, pressuring rivals to answer on ray tracing and forcing Nvidia itself to justify premium pricing when the next cycle arrives.
Third-order effects
- If the cadence holds — as it did through the 30-series and 40-series launches in the related coverage — flagship GPU pricing ratchets upward ($1,199 to $1,599) while each generation's marketing claim is measured only against its immediate predecessor, eroding the resale value of year-one adopters.
The trend: Nvidia has locked gaming GPUs into a roughly two-year generational rhythm where flagship prices climb and each launch's headline performance claim is defined relative to the last one.