Sources: Apple is finalizing a deal to pay Google ~$1B per year for a 1.2T-parameter Gemini model to help power the new Siri, which is on track for next spring
Apple Inc. is planning to pay about $1 billion a year for an ultrapowerful 1.2 trillion parameter artificial intelligence model developed …
Bloomberg Mark Gurman
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- Apple's New Siri Will Be Powered By Google Gemini MacRumors Forums
Discussion
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@stevehou0
Steve Hou
on x
Presumably as search becomes less important and AI queries become more important over time Google will just pay Apple less and less?
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@dnystedt
Dan Nystedt
on x
@BenBajarin Apple is one of the few companies with its own ecosystem, software/hardware/chips. Shouldn't they own the AI as well?
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@zephyr_z9
@zephyr_z9
on x
It's a finetune of Gemini 3 Pro No way Google is developing a model from scratch and selling it to Apple for $1B/yr
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@gergelyorosz
Gergely Orosz
on x
Apple is paying $1B to Google to use a whitelabelled Gemini to power Siri While Snap gets $400M from Perplexity to allow them to build AI search for Snap in a branded way Comes to show how a large platform giving visibility / distribution to another company is worth $$$
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@mattcassinelli
Matthew Cassinelli
on x
*slaps the roof* this bad boy can fit so many app intents in here
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@mattcassinelli
Matthew Cassinelli
on x
The main issue I have with App Intents is the inability to accept arbitrary input into a command, rather than a trigger phrase. Apple's approach is parameterization of actions and semantic matching, but it still (currently) requires key phrases and the application title/alternat…
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@rjonesy
Ryan Jones
on x
🚨 Apple is paying Google $1B/year to run Siri. LOVE IT. JUST MAKING IT FUGGIN WORK. (Google pays Apple ~$25B/year to be the default search engine)
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@munster_gene
Gene Munster
on x
It sounds like $AAPL will be paying Google around $1B per year for the use of Gemini in the new Siri (per Mark Gurman). Remember Apple gets paid $20B a year from Google for search placement. Meanwhile, Apple doesn't pay OpenAI, and that relationship seems to fall into the “you …
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@sixsigmacapital
@sixsigmacapital
on x
$GOOGL [image]
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@signulll
@signulll
on x
it's fascinating how much large language models are in the process of reversing paradigms & business models. in the search era, google paid apple ~$25b/yr to stay default. in the ai era, apple will *pay* google ~$1b/yr to rent intelligence. very fascinating because this is lik…
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@benbajarin
Ben Bajarin
on x
When you understand where Apple's strenghs lie, you understand why this is a such a good move. Especially since it will be custom, hence it will feel like Apple's model but also have the industry leading knowledge base that comes with Google. Apple's AI glasses will crush it no…
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@markgurman
Mark Gurman
on x
Apple's in-house foundation models team, despite losing a large chunk of its talent to Meta and elsewhere, is working on its own 1 trillion parameter model with the hope of eventually moving over to that.
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@vadimyuryev
Vadim Yuryev
on x
If you can't beat them, pay them. Honestly the best move Apple could've made. Bravo!
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@markgurman
Mark Gurman
on x
NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here https://www.bloomberg.com/...
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@mgsiegler.com
M.G. Siegler
on bluesky
So back, indeed. From a couple months back... spyglass.org/apple-and-go... [embedded post]
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@timkellogg.me
Tim Kellogg
on bluesky
Apple accidentally leaked that it's using a 1.2T model from Google — so is that Gemini 3 Flash, Pro or Ultra that's 1.2 T? — fwiw, general speculation says Google wouldn't give Apple a Pro model — www.bloomberg.com/news/article...
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@mikeelgan
Mike Elgan
on bluesky
HEADLINE: “Apple is planning to use a custom version of Google Gemini for Apple Intelligence” — ALT HEADLINE: “Apple is wishing they bought DeepMind before Google did” — www.theverge.com/news/814654/ ...
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@shiraovide
Shira Ovide
on bluesky
If you use an iPhone and don't love Google, does it matter that: —Apple gets $20 billion+ a year so that Google can rent access to iPhone users and their data. —Siri will be partly outsourced to Google for which Apple is going pay ~$1 billion a year. www.bloomberg.com/news/arti…
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@stevekovach
Steve Kovach
on bluesky
The news here: Apple will pay Google, not the other way around, to bring Gemini to Siri. [embedded post]
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@viticci@mastodon.macstories.net
@viticci@mastodon.macstories.net
on mastodon
This will obviously be a Mixture-of-Expert model, like Gemini 2.5. Only a subset of those 1.2T parameters will be active at once, helping inference speed. — Could this be a custom version of 2.5 Flash? (Model card: https://storage.googleapis.com/ ... …
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r/worldnews
r
on reddit
Apple's New Siri Will Be Powered By Google Gemini
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r/OpenAI
r
on reddit
Apple's New Siri Will Be Powered By Google Gemini
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r/google
r
on reddit
Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri as early as 2026 and will pay Google ~$1B annually for it
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r/technology
r
on reddit
Apple is planning to use a custom version of Google Gemini for Apple Intelligence
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r/apple
r
on reddit
Apple Nears Deal to Pay Google Roughly $1 Billion a Year for Siri AI Model