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Sources: Apple has developed an internal ChatGPT-like iPhone app, code-named Veritas, to help test and prepare for a major Siri overhaul next year

Likely—Never Get to Use José Adorno / BGR : Apple Built A ChatGPT-Style App To Test The New Siri, But We'll Probably Never See It Amber Neely / AppleInsider : Apple's secret Veritas chatbot could be the key to fixing Siri Austin Blake / iPhone in Canada : Apple's Secret ‘Veritas’ Chatbot Could Be Siri's Make-or-Break Moment Juli Clover / MacRumors : Apple Testing LLM Siri With ChatGPT-Like App MacDailyNews : Apple's ChatGPT-like iPhone app, code-named Veritas, used to test new Siri Rani Molla / Sherwood News : Apple has built an app like ChatGPT to test AI Siri X: Robert Scoble / @scobleizer : Apple: “we're working on it.” Translation: Siri will continue to suck for some more months. Sigh. Shakeel / @shakeelhashim : I am so, so confident that it doesn't rival ChatGPT. Barry Schwartz / @rustybrick : Round three Mark Gurman / @markgurman : NEW: Apple has developed an iPhone app that rivals ChatGPT — but it's internal-only to test and prepare for next year's AI-driven Siri overhaul. Details here — https://www.bloomberg.com/... Bluesky: Corey Quinn / @quinnypig.com : Siri is always going to be better “next year.”  Fifteen years later it pretty clearly hasn't improved much.  [embedded post] @stahl : what a hilarious code name [embedded post] Forums: r/gadgets : Apple Builds a ChatGPT-Like App to Help Test the Revamped Siri r/apple : Apple Builds a ChatGPT-Like App to Help Test the Revamped Siri MacRumors Forums : Apple Testing LLM Siri With ChatGPT-Like App

Bloomberg Mark Gurman

Context & Ripple Effects

Apple’s Siri work has moved from early model comparisons to a rebuild: iOS code previously indicated testing of Ajax models against ChatGPT, while Apple later acknowledged difficulty delivering features on Siri’s first-generation architecture and work on a V2 replacement. Veritas is an internal testing layer for that effort, not evidence of a consumer chatbot launch.

The app also arrives as Apple weighs external model support: reports in August said it was discussing Gemini for a revamped Siri. That makes a controlled, ChatGPT-like interface useful for evaluating model behavior and product interactions before the Siri overhaul reaches users.

First-order effects

  • Apple gains a dedicated internal environment to test conversational flows, model responses, and Siri’s new architecture on iPhone-like workflows ahead of the reported overhaul.
  • Siri’s engineering and product teams can compare candidate capabilities through a single interface rather than treating the assistant only as a system feature under development.

Second-order effects

  • A more formal internal test surface makes the choice between Apple-built models and possible third-party model partners more consequential, because each can be evaluated against the same Siri tasks.
  • The reported Siri timeline faces tighter execution scrutiny after Apple’s earlier admission that its V1 architecture could not support planned features; internal testing can improve readiness but does not itself resolve deployment risk.

Third-order effects

  • If Apple turns Siri into a capable conversational layer across iPhone tasks, the assistant increasingly becomes an operating interface rather than a narrow voice-command feature.
  • The pattern points to device makers separating the user-facing assistant from the underlying model supplier, potentially preserving platform control even when outside models are used.

The trend: Consumer platforms are rebuilding legacy voice assistants as model-flexible, task-oriented operating layers tested through standalone conversational work surfaces.

Discussion

  • @scobleizer Robert Scoble on x
    Apple: “we're working on it.” Translation: Siri will continue to suck for some more months. Sigh.
  • @shakeelhashim Shakeel on x
    I am so, so confident that it doesn't rival ChatGPT.
  • @rustybrick Barry Schwartz on x
    Round three
  • @markgurman Mark Gurman on x
    NEW: Apple has developed an iPhone app that rivals ChatGPT — but it's internal-only to test and prepare for next year's AI-driven Siri overhaul. Details here — https://www.bloomberg.com/...
  • @quinnypig.com Corey Quinn on bluesky
    Siri is always going to be better “next year.”  Fifteen years later it pretty clearly hasn't improved much.  [embedded post]
  • @stahl @stahl on bluesky
    what a hilarious code name [embedded post]
  • r/gadgets r on reddit
    Apple Builds a ChatGPT-Like App to Help Test the Revamped Siri
  • r/apple r on reddit
    Apple Builds a ChatGPT-Like App to Help Test the Revamped Siri