Roku to buy ad tech platform Dataxu, which provides software for managing ad campaigns programmatically across digital platforms, for $150M in cash and stock
Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. Tweets: @kirbywinfield and @dylanljmartin See also Mediagazer Tweets: Kirby Winfield / @kirbywinfield : Raised $87.5M, sold for $150M. Adtech is hard. https://www.cnbc.com/... Dylan Martin / @dylanljmartin : Another Boston-based company that was once an IPO candidate gets gobbled up. Roku seems like a fitting home, however. https://twitter.com/... See also Mediagazer