NFT marketplace Magic Eden and the TRUMP memecoin team announce the “Official $TRUMP Wallet” and open a waitlist; Trump's sons deny any involvement or knowledge

UPDATE, June 3 at 3:00pm: Following publication of this story, Magic Eden pushed out its announcement for the Trump Wallet at 1:35pm.

Citation Needed 2025-06-04 Molly White

Context & Ripple Effects

Magic Eden had already expanded from its NFT marketplace into wallets, while $TRUMP had moved from a social-media-promoted Solana token to planned listings at major exchanges. The proposed wallet joined those two distribution efforts, building on Magic Eden's prior mobile-wallet launch and the token's exchange-listing push.

The public denial from Trump's sons immediately raised a branding-and-control question around a product presented as official. That question became more consequential when related coverage reported a cease-and-desist from World Liberty Financial and, later, the wallet's cancellation.

First-order effects

Magic Eden and the $TRUMP team gain a waitlist as an acquisition channel for a wallet tied to the token, while prospective users face uncertainty over who is authorized to represent the Trump brand.
The sons' denial weakens the announcement's claimed official status and puts both launch partners under immediate pressure to clarify ownership and authorization.

Second-order effects

The dispute can interrupt Magic Eden's wallet-distribution strategy and the $TRUMP team's effort to turn token attention into a product relationship with holders.
Exchanges, wallet providers, and prospective partners may require clearer brand and entity approvals before promoting products connected to politically prominent tokens.

Third-order effects

If token-linked products continue to be marketed through overlapping political, family, and commercial brands, authorization rights may become a core constraint on crypto distribution—not just a marketing detail.
The episode points to a more mature but more fragmented memecoin market, where consumer-facing infrastructure must manage reputational and legal exposure alongside token demand.

The trend: Politically branded crypto assets are increasingly being extended into wallets and other consumer products, making brand governance as important as trading access.

Discussion

@molly.wiki Molly White on bluesky
Eric Trump now seems to be publicly threatening Magic Eden. — The New York Times also separately reported he made threats to sue the company: nytimes.com/2025/06/03/t... [images]
@molly.wiki Molly White on bluesky
The TRUMP memecoin account has confirmed the partnership, seeming to confirm that the breakdown has happened between the Zanker team and the Trump sons. Meanwhile, Twitter has suspended the Twitter account for the new project, which previously had a Magic Eden verification badge…
@molly.wiki Molly White on bluesky
Something seems to have gone very wrong with this launch. The different organizations running Trump's litany of crypto projects operate somewhat independently, but it's not clear exactly where things broke down here. [image]
@molly.wiki Molly White on bluesky
Magic Eden and Trump have some history prior to this deal, with several executives attending his memecoin dinner in late May, and a partnership pertaining to Trump NFTs last year. [images]
@molly.wiki Molly White on bluesky
Though the project has yet to be announced by either the Trump team or Magic Eden, a waitlist signup was briefly visible on the TrumpWallet .com domain, suggesting launch is imminent. Terms of the partnership, including which Trump entities are involved, are not disclosed. [ima…
@molly.wiki Molly White on bluesky
The deal raises additional regulatory questions, especially as decentralized finance apps are being explicitly carved out from regulatory oversight by Trump-championed crypto bills being considered in Congress as we speak. [image]
@molly.wiki Molly White on bluesky
Details about the app are scarce, but it's likely to rely on similar technology to the crypto trading app Slingshot, which was acquired by Magic Eden in April. [images]
@molly.wiki Molly White on bluesky
A Trump crypto wallet is only the latest in a long and ever growing list of Trump crypto ventures, which have raised alarms among ethics watchdogs, members of Congress, and even some of Trump's crypto world fans. [image]
@molly.wiki Molly White on bluesky
Magic Eden says claims the wallet is the “Official Trump Wallet” created in collaboration with the Trump memecoin team. Trump memecoin team is Fight Fight Fight LLC (Bill Zanker), though the Trump Organization-affiliated CIC Digital also holds a substantial quantity of tokens.
@molly.wiki Molly White on bluesky
Magic Eden is a relatively big player in the crypto world, so this is not a case of some nobody creating a fake project pretending to be an official Trump-affiliated app.
@molly.wiki Molly White on bluesky
However, now Eric and Don Jr are saying the Trump Org had no knowledge of this deal between the TRUMP memecoin project and Magic Eden. No statement yet from the memecoin project or from President Trump.
@blumenthal.senate.gov Richard Blumenthal on bluesky
Trump's meme coin plummeted after his pay-for-access gala dinner. So it's time for another grift to pump $TRUMP's value—enriching the President & his business partners. — More craven cryptocurrency corruption protected & enabled by Congressional Republicans.
@molly.wiki Molly White on bluesky
The plot thickens: Donald Trump Jr has just repudiated the Trump Wallet app. As I wrote in my newsletter, it seemed to me there was the potential for competition between this project and World Liberty. [image]
@louishenwood Louis on bluesky
And to think, President Jimmy Carter had to divest himself from a peanut farm — Trump to launch branded crypto trading application — New crypto trading and wallet application, created in partnership with Magic Eden, invites fans of President Trump to buy his memecoin
@molly.wiki Molly White on bluesky
Official announcement has come out from Magic Eden. No promotion yet from Trump's end. [image]
@magiceden @magiceden on x
BIG NEWS! The Official $TRUMP WALLET is COMING SOON! The First and Only Crypto Wallet for True Trump Fans. Join the FREE waitlist for a chance to get a share of $1 MILLION IN $TRUMP REWARDS! Go to https://trumpwallet.com/ NOW! The $TRUMP Wallet is Powered by @magiceden [image]
@donaldjtrumpjr Donald Trump Jr on x
The Trump Organization has zero involvement with this wallet product. @EricTrump and I know nothing about it. Stay tuned—World Liberty Financial @worldlibertyfi, which we have been working tirelessly on, will be launching our official wallet soon.
@erictrump Eric Trump on x
I run @Trump and I know nothing about this project! @worldlibertyfi $Trump @AmericanBTC
@erictrump Eric Trump on x
This project is not authorized by @Trump. @MagicEden I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.
@barronxspaces Barron X Spaces on x
To be clear, our family has zero involvement with this wallet.
@gettrumpmemes @gettrumpmemes on x
With Billions of Trump fans around the world, the $TRUMP mission has always been to make it super easy for Trump supporters to get into crypto and join the $TRUMP community. The $TRUMP Wallet powered by @magiceden is coming soon. Join the $TRUMP community! [image]
@magiceden @magiceden on x
Yes. It's real.
@0xmert_ Mert on x
@DonaldJTrumpJr ... [image]
@whiskeyxbt @whiskeyxbt on x
$trump new crypto wallet and dex pretty sure I was the first entry (thanks to early source shared in our discord), albeit undersized the real play was longing $me as this is a partnership with magic eden, that did +25% +3.6% [image]
@molly0xfff Molly White on x
• Trump opens multiple competing casinos, goes bankrupt • Launches $ MELANIA two days after $ TRUMP launch, taking the wind out of $ TRUMP sails • Trump memecoin project launches a defi trading app as Trump sons' WLFI is working on the same THE ART OF THE DEAL
@johnedeaton1 John E Deaton on x
Dear AG @PamBondi, I think the DOJ needs to clamp down on this scam. Americans loyal to President Trump @realDonaldTrump will get scammed. I have fought for smart Crypto regulation for years but we must also deter the fraudsters.
@dipwheeler Dip Wheeler on x
the funniest part of the trump wallet announcement is that they selected magic eden to do it with. thats like saying you're going to launch a new fast food chain and you're working with arby's.
@follis_ @follis_ on x
Just in case you forgot that this is crime season $ME pumped +40% on news that it had partnered with Trump to launch a wallet and trading app Then dumped -20% on headline that the news was fake Can't make this shit up lol [image]
@adamscochran Adam Cochran on x
Periodic reminder that Jimmy Carter had to sell his peanut farm - and that America has become on par with grifty banana republic dictators. (Oh and the ‘crypto president’ has basically only harmed crypto's reputation and further polarized the issue politically)
@mdudas Mike Dudas on x
this trump wallet vs trump wallet thing is also how the us government is running right now, right hand doesn't talk to the left hand, contradictory pr tweets and press releases, figure out the strategy later
@mikeippolito_ @mikeippolito_ on x
Whoever has his ear should tell him it's doing more harm than good now
@thedefivillain Viktor on x
I guess he simply does not have a direct contact with the $TRUMP coin team ? I don't see how the Trump wallet news could be wrong tbh
@simondixontwitt Simon Dixon on x
⚠️Don't sign up to this wallet⚠️
@molly0xfff Molly White on x
UPDATE: Since I published, the waitlist website has added a segment reading “Magic Eden partnered with GetTrumpMemes. com to create the first and only $ TRUMP Wallet”. This suggests it is indeed Fight Fight Fight LLC (Bill Zanker) behind it.
r/technology r on reddit
Trump to launch branded crypto trading application

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