Discussion

• @minimaxir Max Woolf on bluesky

  ????????????? www.bloomberg.com/news/article...

• @seanokane Sean O'Kane on bluesky

  congrats to jony ive and sam altman on their... wedding?  i guess?  —  openai.com/sam-and-jony/

• @hypervisible @hypervisible on bluesky

  “...Jobs had an actual product to share and sell.  Altman, for now, is marketing his imagination.”

• @chafkin Max Chafkin on bluesky

  would love to know how they arrived at a 6.5 billion valuation for a company with 55 employees that hasn't released any products in a category where there have only been failures www.bloomberg.com/news/article...

• @carnage4life Dare Obasanjo on bluesky

  OpenAI spending $6.5B to acquire a company without a shipped product created by Jony Ive sounds foolhardy after the Humane AI pin but Sam Altman is no fool.  —  Huge products and huge acquisitions.  OpenAI is truly becoming the first big tech company of the 2020s.

• @brianmc Brian McCullough on bluesky

  This is such bad news for Apple.  Not cause of Ive, cause I'm not sure he still has his fastball, as it were.  But because we've been hearing the real play for AI is to kill the iPhone.  And Apple is sooooooo... far behind on AI. www.techmeme.com/250521/p37#a...

• @edzitron.com Ed Zitron on bluesky

  $6.5bn, all equity, total nonsense company.  55 people who have built nothing and have just as much to show.  This is bubble trouble baby [embedded post]

• @ernie.tedium.co Ernie Smith on bluesky

  Based on this acquisition price, Jony Ive likely just became a billionaire if he wasn't already one.  —  www.nytimes.com/2025/05/21/t...

• @stevekovach Steve Kovach on bluesky

  You can see the exact moment this was announced in Apple's stock price [embedded post]

• @kevinbuist.com Kevin Buist on bluesky

  Are they... getting married? [embedded post]

• @edzitron.com Ed Zitron on bluesky

  Desperation era [embedded post]

• @drewharwell.com Drew Harwell on bluesky

  Don't miss the nine-minute video in which Sam Altman says Jony Ives' company LoveFrom has “the densest collection of talent that ... has probably ever existed in the world” openai.com/sam-and-jony/

• @drewharwell.com Drew Harwell on bluesky

  Probably the weirdest corporate acquisition announcement I've ever seen [image]

• @caseynewton Casey Newton on bluesky

  Huge bet and a risky proposition.  As Humane showed us, inventing post-iPhone AI hardware can be much harder than it looks [embedded post]

• @sama Sam Altman on x

  thrilled to be partnering with jony, imo the greatest designer in the world. excited to try to create a new generation of AI-powered computers. [video]

• @thebeautyofsaas Boss on x

  OpenAI buying out Jony startup is a masterclass on how to: >obtain the best talent in the world (finally Jony Ive is going to get the recognition he deserves) >obtain R&D (break into hardware) >do the proper marketing (VSL/video goes hard) There are many lessons in there

• @autismcapital @autismcapital on x

  What was Jony Ive doing that was worth $6.5 billion dollars?

• @mayfer Murat on x

  i think Jony Ive is excited about inconspicuous gestures to communicate discreetly and quietly with your ai assistant, this is my guess to imagine the future you have to imagine a jaded smart hot girl enjoying it without embarrassment, which rules out glasses and pendants

• @litcapital @litcapital on x

  Jony Ive explaining why OpenAI acquired his hardware startup for $6.5 billion [video]

• @prestonattebery @prestonattebery on x

  Jony Ive net worth 5 mins ago: $500M Jony Ive net worth now: $7B

• @austen Austen Allred on x

  Still the most mind blowing Jony Ive fact I've ever heard is that he preferred to live in San Francisco so he would commute EVERY DAY to Cupertino. He said it could easily be four hours per day in the car on days with traffic.

• @founderspodcast David Senra on x

  Steve Jobs on Jony Ive: [image]

• @danshipper Dan Shipper on x

  Jony Ive has a chance to launch the funniest thing ever [image]

• @nosduhz Zach on x

  I saw filming outside of our office a few weeks ago. Didn't realize I was recording Jony Ive meeting up with @sama for their commercial. I love this city. [video]

• @robertmsterling Robert Sterling on x

  $6.5B for a pre-revenue company with 55 employees. Got to be the most expensive acquihire of all time, right? [image]

• @garyfung @garyfung on x

  Apple announcing their AI hardware after seeing Jony Ive married Sam Altman [video]

• @willobri Will O'Brien on x

  The Sam Altman = Steve Jobs takes are wild. Steve was a once-in-a-century product visionary. Sam just hired Jony Ive. That's not the same thing - it's cosplay.

• @chrisfralic Chris Fralic on x

  A young Jony Ive in 1996 introducing the most beautiful computer Apple ever made, the 20th Anniversary Macintosh [video]

• @willystaley Willy on x

  You gotta see Altman's pants situation

• @jonyiveparody @jonyiveparody on x

  You're fucking welcome.

• @jaesmail Jihad on x

  this is like paying $6.5 billion for 2025 LeBron

• @yochanders Chander on x

  WHO SHOT THIS? Cuz I would like to be friends with you and the entire team. We're nitpicky af as creatives but every frame here is nearly perfection. 👏🏽👏🏽 to the entire team behind this.

• @allgarbled Gabe on x

  Really really bizarre vibes. Extremely self-indulgent. What did I just watch?

• @andreworlowski Andrew Orlowski on x

  Yes, I think you've found the perfect designer. [image]

• @fuckedupyogis Kanye East on x

  Zero products announced. Just 9 minutes of relentless aura-farming. This is why China is beating your asses.

• @growing_daniel Daniel on x

  It's cool Jony Ive just got rich as hell but I have a feeling the hardware products coming out of OpenAI will all be misses

• @localghost Aaron Ng on x

  ChatGPT isn't even 3 years old and going straight for Apple's jugular. The trajectory of OpenAI continues to be completely unprecedented.

• @wolfejosh Josh Wolfe on x

  the battle is now literally Meta x OpenAI for the future of human—computer interaction apple was just siri'd

• @nikitabier Nikita Bier on x

  Apple fumbling Jony Ive is 100% due to their compensation structure. There are some employees who are worth 10 billion dollars to your market cap—and that is completely outside of their comfort zone.

• @basicappleguy Basic Apple Guy on x

  How it started & how it's going: [picture of Jony Ive with Steve at the table, vs the picture of Ive and Altman from the announcement]

• @snazzylabs Quinn Nelson on x

  Upcoming hardware is exciting (especially hearing Evans Hankey went with Ive), but this the most self-aggrandizing video I've seen that takes 10 minutes to say absolutely nothing.

• @robertmsterling Robert Sterling on x

  Never understood why everyone reveres Jony Ive so much. Everything the guy touched after the original iPhone became worse. His monomaniacal obsession with making Apple devices physically thinner and visually flatter significantly degraded the user experience, from broken [image]

• @brianroemmele Brian Roemmele on x

  Jony Ive formerly of Apple and Open AI form IO and will offer an array of new AI devices. Jony is a design genius and I am expecting something grand from him. I hold out hope that privacy, ownership and local will rule the day. Interesting times... [video]

• @wolfejosh Josh Wolfe on x

  both need to route around Apple ioS + Google android both want wearables with AI Meta betting on open source AI + glasses + AR + audio + hardware i DONT know form factor but do KNOW per Lux's “directional arrow of progress”—it will likely be -audio capture (like limitless etc

• @basicappleguy Basic Apple Guy on x

  Got the scoop on Jony Ive is cooking over at OpenAI.  😅 [Screenshots of pictures generated by ChatGPT answering the prompts: “Create a 3D model of the device Jony Ive is creating for Open Al” and “Create a image breaking down what each part of the device is and its function"]

• @mike_matas Mike Matas on x

  Excited to share LoveFrom and OpenAI have come together to form io, a new company creating the next generation of AI products and interfaces. I've rarely felt so inspired by a project and team! https://openai.com/...

• @xlr8harder @xlr8harder on x

  This blog post is styled like a cross between a wedding announcement and memorial webpage [image]

• @growing_daniel Daniel on x

  @sspencer_smb Designers aren't product leaders and OpenAI has weak product leadership.

• @markgurman Mark Gurman on x

  BREAKING: OpenAI is buying Jony Ive's secret AI company io for $6.5 Billion and will develop a slew of devices. Ive, in his return to hardware, and LoveFrom will oversee OpenAI design. All the details, including interviews with Ive, Sam Altman & others — https://www.bloomberg.com…

• @tomwarren Tom Warren on x

  fair assessment from Jony Ive

• @scobleizer Robert Scoble on x

  Breaking News: OpenAI officially becomes a product company. One that will bring beautiful products to the world. We are heading into a world of virtual beings, holodecks, robots, brain computer interfaces. Jonny Ive is such a huge hire.

• @benbajarin Ben Bajarin on x

  Was talking with a bunch of folks at Google yesterday about AI wearables, and glasses still seem to make the most sense. Needs to have decent battery, and a camera, capable SoC, and likely tethered to smartphone for internet. Given the camera, a pin or pendant woud be odd.

• @markgurman Mark Gurman on x

  Ive's successor at Apple Evans Hankey, who left in 2023, is part of the team. She says that ChatGPT's debut prompted a realization that hardware would have to change. “A number of us looked at each other and said, ‘This is probably the most incredible technology of our career’”.

• @markgurman Mark Gurman on x

  .@sama tells us Steve Jobs would be “damn proud” of Jony Ive's latest move and that their first device is “a crazy, ambitious thing to make.” Ive compares this moment to his time at Apple before the iPod and iPhone. “I have felt that my most important and useful work is ahead.”

• @benbajarin Ben Bajarin on x

  The AI first hardware space is going to accellerate quickly the next few years.

• @parkerortolani Parker Ortolani on x

  Hard to think the Apple era isn't coming to an end. Between I/O yesterday and now Jony and Sam officially joining forces, the game is on. Fruit company stewards fell asleep at the wheel.

• @bradlightcap Brad Lightcap on x

  we are thrilled to welcome the io team to openai, and to extend our work together with jony and lovefrom our work to-date with these incredible teams has been a daily reminder of how much is yet to be built, and how fun the future will be

• @pitdesi Sheel Mohnot on x

  If you're OpenAI what is the first hardware product you ship? Glasses is my guess

• @keachhagey @keachhagey on x

  Breaking: Jony Ive and his firm are taking over creative and design control at OpenAI as he and Sam Altman continue to collaborate on the mysterious not-a-phone. w/ @berber_jin1 https://www.wsj.com/... via @WSJ

• @pitdesi Sheel Mohnot on x

  wow - OpenAI is buying Jony Ive's startup io for $6.5B in equity and Ive will develop a new generation of AI hardware products at OpenAI. OpenAI is going to compete with every huge tech company [image]

• @markgurman Mark Gurman on x

  Mind blowing for anyone who has followed Apple for the last decade plus [image]

• @kattenbarge Kat Tenbarge on bluesky

  Sam Altman's talent is being a snake oil salesman.  I don't believe him! [embedded post]

• @mvij.org Manish Vij on bluesky

  1/3 of an Apple.  Well, where's the screenless iPhone-killer www.wsj.com/tech/ai/what...  [image]

• @drewharwell.com Drew Harwell on bluesky

  Nothing says “unobtrusive” like an AI device that records and analyzes your entire life [embedded post]

• @mertbulan.com Mert Bulan on bluesky

  No company on Earth can launch a new product and immediately expect to sell 100 million units.  And as far as I know, no one besides @tfadell.bsky.social has left Apple and gone on to create a successful product.  I'm not sure how this will go, but it'll be worth watching. www.ws…

• @hypervisible @hypervisible on bluesky

  “The product will be capable of being fully aware of a user's surroundings and life, will be unobtrusive, able to rest in one's pocket or on one's desk, and will be a third core device a person would put on a desk after a MacBook Pro and an iPhone.”  🫠

• @jen-johnson Jennifer Johnson on bluesky

  “The Journal earlier reported that the device won't be a phone, and that Ive and Altman's intent is to help wean users from screens.”  —  Think I speak for all millennials when I say I'm not excited about the surveillance Tamagotchi.

• @ricmac@mastodon.social Richard MacManus on mastodon

  There's that word again, regarding AI: “companion”.  Sam Altman is “laying out plans to ship 100 million AI “companions” that he hopes will become a part of everyday life.” https://www.wsj.com/...  In my AI coding tools post this week, I noted that Google is referring to Gemini C…

• @enriqueabeyta Enrique Abeyta on x

  Am honestly (not sarcastically) intrigued by @OpenAI AI “companion” project... https://www.wsj.com/...?

• @mylesudland Myles Udland on x

  OpenAI wants to turn your brain into a little dongle you put on your desk next to a laptop and a phone [image]

• @stevemoser Steve Moser on x

  OpenAI's ‘Future of Computing’ effort with Jony Ive is looking at shipping on device AI models that will understand device positioning and orientation. “The ideal candidate will have a research background and experience shipping AI products with models in compute-constrained [ima…

• @andrewmccalip Andrew McCalip on x

  Working theory: the new Jony device is a totem, not a terminal. A pocket-sized gesture surface with novel haptics. No screen, no voice. Audio is a red herring. This is about silent control fidelity. A new limb for intent that lives in the pocket. It's cleaner.

• @aaronrosspowell.com Aaron Ross Powell on bluesky

  It's possible, of course, that I'll turn out wrong, but I'm pretty confident this will flop.  People already have phones, and this won't be compelling enough to get them to carry around yet another device. www.theverge.com/news/672533/ ...

• @emmanewman Emma Newman on bluesky

  If I put this in one of my SF novels; it'd be far too close to a noose metaphor.  Or those Running Man collars.  —  “Supply chain analyst Ming-Chi Kuo is mostly known for Apple rumors, and now says users might be able to wear OpenAI's future device around their neck.” www.theverg…

• @hypervisible @hypervisible on bluesky

  It was a great idea.  It was the consumers who are out of touch.

• @tomwarren.co.uk Tom Warren on bluesky

  Jony Ive's AI gadget rumored to be “slightly larger” than Humane's AI pin.  “One of the intended use cases is wearing the device around the neck.”  Good luck getting people to wear something around their neck www.theverge.com/news/672533/ ...

• @mingchikuo @mingchikuo on x

  My industry research indicates the following regarding the new AI hardware device from Jony Ive's collaboration with OpenAI: 1. Mass production is expected to start in 2027. 2. Assembly and shipping will occur outside China to reduce geopolitical risks, with Vietnam currently the…

• @scobleizer Robert Scoble on x

  If you don't know @mingchikuo he is the most accurate analyst, especially with consumer electronics hardware. I am hearing that @sama is building a robot. Who is right? I would go with Kuo. He is more accurate than I am because his sources are in the manufacturing ecosystem

• @benbajarin Ben Bajarin on x

  I would still argue a glasses form factor will be more quickly adopted than this. Just put this in glasses and @OpenAI will sell far more. @kevinweil

• @bengeskin Ben Geskin on x

  Mind-Chi Kuo on Jony Ive and Sam Altman's AI device: • The current prototype is slightly larger than the AI Pin, with a form factor as compact and elegant as an iPod Shuffle. • One of the intended use cases is wearing the device around the neck. • It will have cameras and [image]

• @mikeisaac Rat King on x

  Ive has slowly started talking more about this topic in his post-Apple life (including in this talk with Stripe's @patrickc) in the six years since he left the company, Ive speaks more contemplatively about his legacy and what's comes next to shape it https://x.com/...

• @yanatweets Yana Welinder on x

  Love seeing @npew and team partner with Jony Ive to bring AI into the physical world ❤️ https://www.nytimes.com/...

• @thomasbcn @thomasbcn on x

  The biggest acqui-hire ever

• @glazou Daniel Glazman on x

  Completely crazy... Insane. Out of this world. https://www.nytimes.com/...

• @mikeisaac Rat King on x

  @patrickc working on this story and i didnt even realize until right now — OpenAI buys Ive's “io” in San Francisco as Google holds their i/o conference down in mountain view right at this moment (also apple stock dropped ~2 percent this morning on the acquisition news)

• @newhouseb Ben Newhouse on x

  I've been driving the research for our collab with Jony Ive from w/in OpenAI for the last year, alongside the best team imaginable. Want to join us? Search for “future of computing” here https://openai.com/...! PS: cover letters help me filter a ton :) https://www.nytimes.com/...

• @mikeisaac Rat King on x

  in a joint interview at LoveFrom, Ive and Altman expressed what amounted to a complicated — and perhaps regretful — relationship to the now ubiquitous smartphone computers that are in everyones pockets that was part of the inspiration to develop the new “family” of devices [image…

• @mikeisaac Rat King on x

  NEWS: OpenAI to buy Jony Ive's independent startup called io in a $6.5 billion deal — Ive will assume creative responsibilties across OpenAI and io to develop a new generation of AI hardware devices Ive's design studio, LoveFrom, to remain independent https://www.nytimes.com/...

• @bjornjeffery Björn Jeffery on x

  Big news. And an interesting comment from Ive in the thread.

• r/artificial r on reddit

  OpenAI is buying Jony Ive's AI hardware company |  The deal is valued at nearly $6.5 billion.

• @helenlewis Helen Lewis on bluesky

  You know they say that cocaine is God's way of showing you have too much money?  —  Update!  It's this:  —  openai.com/sam-and-jony/

• @emmavj Emma Jacobs on bluesky

  Your dad introducing his new partner  —  openai.com/sam-and-jony/

• @knibbs Kate Knibbs on bluesky

  but what are they actually making????  openai.com/sam-and-jony/

• @katebevan.com Kate Bevan on bluesky

  Quite apart from anything else, I never trust anyone who centres text, for God's sake. openai.com/sam-and-jony/

• @fredericl Frederic Lardinois on bluesky

  The Altman/Ive wedding video is maybe the least self-aware announcement to come out of Silicon Valley in a long time. openai.com/sam-and-jony...

• @seldo.com Laurie Voss on bluesky

  OpenAI is buying Jony Ive's non-existent AI hardware product for $6.5bn.  That sure is a lot of money for something that doesn't exist, far less has any customers. openai.com/sam-and-jony/

• @davekarpf Dave Karpf on bluesky

  There's like an 83% chance that Jony Ive just capsized his legacy for a huge wad of OpenAI stock.  —  They're launching with a 10-minute product announcement video with NO PRODUCT!  Just two buddies sharing how world-changing brilliant they each think the other is.  —  www.thever…

• @stevekovach Steve Kovach on bluesky

  Jony Ive poached Apple's best designers to take on the iPhone.  [embedded post]

• @harrymccracken@mastodon.social Harry McCracken on mastodon

  Maybe they're going to make something incredible.  But the expections will be so through-the-roof that even making something pretty cool could feel like an enormous disappointment. https://www.bloomberg.com/...

• @_Davidsmith@mastodon.social David Smith on mastodon

  I gotta imagine that it is no coincidence that the background music for the Jony Ive/OpenAI collaboration announcement video is “Making Water” from The Martian soundtrack.  A scene where science, engineering and creativity combine to solve an initially insurmountable problem. …

• @openai @openai on x

  Sam & Jony introduce io [video]

• @sonofalli Alli on x

  we saw you from across the bar and we'd like to open your AI [image]

• @juanbuis Juan on x

  i love how jony's introducing sam like he's a new iPhone he's still got it! [video]

• @benhylak Ben on x

  if sam was steve, sam would've made a jony.

• @benhylak Ben on x

  there simply is not some secret other thing that you can not conceive of. details are what makes something beautiful and functional. that's why apple announces things when they're ready... (usually)

• @iconredesign @iconredesign on x

  Fun fact: This is the very first appearance by Jony Ive in a product video of any kind since the introduction of Mac Pro at WWDC 2019 on June 3, 2019 [video]

• @charlespattson Charles Patterson on x

  The product is in plain sight for all to see. Just open your eyes and take a look. [image]

• @snazzylabs Quinn Nelson on x

  “sam has the best family jony is so humble i love san francisco because all of the worlds taste is made here jony is the best designer in history sam is the biggest visionary of my life jony has designed the future of computers no you did, sam” - jony/sam glazefest 2025

• @matdryhurst Mat Dryhurst on x

  The post screen era will be a great good No doomscrolling or attention hacks. Work while walking. Rethink public spaces. Social media will be in person. Tell me there's not going to be more demand for art and music when we don't spend 8 hours a day in front of a screen

• @benadam11 Ben Adam on x

  This page looks like a funeral invitation “In loving memory” https://openai.com/...

• @dctanner Damien C. Tanner on x

  This is going to solidify voice as the interface for AI for a whole generation. People who grow up with this io device will expect all apps to talk to you. Like how my kids today try to use the non existent touchscreen on laptops.

• @richlightshed @richlightshed on x

  Striking how much this feels like an Apple new product launch video — how can you not be excited for the future of @OpenAI watching this @sama

• @jasonfried Jason Fried on x

  If I had to guess, whatever they make together will not have a screen. This would be the true divergence from devices today. Screens are obvious, breaking away would be the move. So the guess would be some sort of AirPod-style thing that is audio only. Audio feels future.

• @0xcharlota @0xcharlota on x

  renaissance era for designers

• @iansilber Ian Silber on x

  can't wait to work closely with Jony, LoveFrom and io to create the future or computing

• @bobbythakkar Bobby Thakkar on x

  Sorry but no. Jony is not a “visionary” Jobs was. And no stripe interview is gonna fix that. Jony's last years at Apple produced zero. I haven't seen a single interesting thing from LoveFrom. He doesn't understand today's users, please retire.

• @nrehiew_ @nrehiew_ on x

  This video is generated btw. almost entirely pretty sure

• @tahahossain_ Taha on x

  if you need any more proof that designers are the most valuable people in the world right now (and will only become more valuable)

• @joodalooped Judah on x

  i am 90% sure this thing is generated in some way - the cups keep moving around - the color grading is AI-esque - the people moving in the background feel very very fake (especially the waiter at 4:41) - the bokeh never focuses on paintings etc.

• @thuleanfuturist Kristof on x

  Ok wait a minute, I just rewatched it really closely and I actually think this is ai generated. When they're talking they don't look at eachother directly, their eyes land on abstract points, very much like a video game character in a cutscene

• @samsheffer Sam Sheffer on x

  holy mother of all things holy https://openai.com/...

• @sytaylor Simon Taylor on x

  Sam and Jony introduce IO... Why is the video shot like a weird romcom?! This is actually super cringe https://openai.com/...

• @maratberenstein Marat Berenstein on x

  The new Simon and Garfunkel. https://openai.com/...

• r/BetterOffline r on reddit

  oh jfc

• r/singularity r on reddit

  Sam and Jony introduce io