Netflix raises prices in the US, Canada, Portugal, and Argentina; the standard US plan rose from $15.49 to $17.99 and standard with ads jumped a dollar to $7.99
entertainment TV and films. — Now, customers are going to be subsidizing Netflix's push into live events like NFL and WWE, whether they want to or not. … @durrell : I swear to God, these MFs raise the price three times a year, every year, and still act like they ain't got no money. — The only reason I still have Netflix is because it's subsidized by T-Mobile and I pay the difference for the premium, but even that's starting to get too expensive. [embedded post] Romit Mehta / @romitmehta.com : Must be good to have the confidence of raising overall revenue despite some obvious and expected churn. [embedded post] Brian Allen / @brianallenc : Hey, those NFL, WWE and boxing events they've been getting lately don't come cheap. [embedded post] Caleb Dume / @thacalebdume : $17.99 is running up against my financial limit for watching a bunch of dudes fumble the bag on-camera followed by an attempt to salvage their images with Nick and Vanessa Lachey. [embedded post] @djsaskdja : These boiled frogs are way overdone. X: @tvanswerman : Netflix's 4K plan, which was already cost prohibitive at $22.99 a month, is increasing to $24.99 a month. Ad-included plan also rising from $6.99 a month to $7.99 a month. Standard tier, which does not include ads, bumped from $15.49 a month to $17.99 a month. Netflix and Chill becomes Netflix and Bill. Jack McBryan / @mcbdirect : Goal is to get premium-tier subscribers to drop down to the ad-supported tier, as that tier makes Netflix more money on a per-user basis. Will see more and more streamers make outrageous price hikes like this to convert users over to the ad-tier. Joe Flint / @jbflint : Let me know when they introduce a lower price no WWE or sports tier. Nina Infinity / @nina7infinity : WTF. Netflix can't possibly be hurting that bad for money. This is going to cause more people to drop out of Netflix. They don't even have anything that great on there... @tvgrimreaper : The price increases will continue until morale improves. LinkedIn: Jessica Toonkel : Netflix is raising prices again—as much as $2 for some plans. Meanwhile it just had its best quarter in subscriber growth EVER. … Forums: r/DailyTechNewsShow : Netflix is raising prices again, as the standard plan goes up to $17.99 r/technews : Netflix is raising prices again, as the standard plan goes up to $17.99 r/tmobile : Netflix raising prices again 🤬 r/Piracy : Netflix Raising Prices in U.S. Again, Including First Hike on Ad-Supported Tier r/SquaredCircle : Variety: Netflix Raising Prices in U.S. Again, Including First Hike on Ad-Supported Tier r/technology : Netflix is raising prices again, as the standard plan goes up to $17.99 r/inflation : Netflix just announced ANOTHER price increase r/cordcutters : Netflix Raising Prices in U.S. Again, Including First Hike on Ad-Supported Tier See also Mediagazer
Context & Ripple Effects
Netflix has repeatedly adjusted prices across its plans and markets, from an earlier increase to its most popular plan to a 2023 US premium-plan increase. This round extends that pattern while also raising the ad-supported option for the first time.
The move matters because it preserves a wide price gap between ad-supported and ad-free viewing. Later coverage characterizes that lower-priced tier as a downgrade path for price-sensitive customers, making tier design central to Netflix’s pricing strategy.
First-order effects
- US customers face higher monthly bills across Netflix’s standard, ad-supported, and premium plans; the standard ad-free plan rises to $17.99.
- Customers receiving Netflix through T-Mobile or another subsidy may see the cost of paying for a higher tier increase, while Netflix raises revenue per subscriber on the affected plans.
Second-order effects
- The larger gap between the ad-supported and ad-free standard plans gives customers a clearer financial reason to accept advertising rather than cancel or retain the ad-free tier.
- Netflix can test whether demand for its live-event push supports higher subscription revenue, though the article only attributes that rationale to commenters rather than Netflix itself.
Third-order effects
- Recurring price increases paired with a lower-cost ad tier point to a subscription model built around segmenting willingness to pay, rather than relying on a single broadly affordable ad-free plan.
- If customers consistently downgrade rather than leave, streaming competition may increasingly hinge on ad-tier economics and retention management—a version of the subsequent US price increase pattern in the related coverage.
The trend: Streaming services are increasingly using recurring price hikes and ad-supported tiers together to grow revenue while retaining more price-sensitive viewers.