Walmart closes its $2.3B cash acquisition of TV maker Vizio, saying the deal will let it offer new ways for advertisers to reach customers via Walmart Connect
The heat generated by the servers to sell $14 worth of goods drowns the Maldives. … Dan Sheehan / @dansheehan : You will never leave The Store [embedded post] Arthur Gies / @aegies : in 2016 when vizio kicked every other 4K tv manufacturer in the teeth with the P-series TV priced shockingly below the competition (forcing other manufacturers to drastically lower their prices), this is the road we started down. your giant tv is cheap* because it's an ad surface. [embedded post] Brad Sams / @bdsams.com : 0% of Vizio owners bought TVs hoping to connect with more advertisers [embedded post] @atomicovermind : Look, I realize that fealty to any big corporate brand is a complete mug's game, but I do feel a *teensy* bit smug right now about being a Samsung TV loyalist. [embedded post] Danilo / @daniloc.xyz : Buying the Walmart of TVs makes Walmart the new Walmart of TVs — just saved you six figures on an MBA [embedded post] Casey Newton / @caseynewton : Great news for everyone who, like most people, bought a TV to make it easier for Walmart to reach them [embedded post] Matthew Keys / @matthewkeys.net : Why would Walmart want to buy a TV company? — Walmart has a robust retail media (advertising) business. Vizio's own connected TV business was earning millions, and on pace to eclipse hardware sales as the biggest revenue generator. — Vizio also has TONS of viewing/ad data. — Walmart wanted it all. … X: @richlightshed : Congrats to the team @VIZIO @Walmart Big opportunity for the Walmart Connect team now as they try to leverage shopper insights and viewership data to scale advertising together @walmartinc : We're excited to officially welcome VIZIO to the Walmart family! https://corporate.walmart.com/ ... [image] Forums: Msmash / Slashdot : Walmart Closes $2.3 Billion Acquisition of Vizio See also Mediagazer
Next time you wonder why your flatscreen TV is so cheap, it's because Walmart is showing you targeted ads based on your viewing history to subsidize the price.
It's 2029 the characters on the TV pause mid sentence look directly into the camera and say “we noticed you were low on paper towels, click the button below to add them to your home delivery cart from Walmart.” — The heat generated by the servers to sell $14 worth of goods drow…
in 2016 when vizio kicked every other 4K tv manufacturer in the teeth with the P-series TV priced shockingly below the competition (forcing other manufacturers to drastically lower their prices), this is the road we started down. your giant tv is cheap* because it's an ad surface…
Look, I realize that fealty to any big corporate brand is a complete mug's game, but I do feel a *teensy* bit smug right now about being a Samsung TV loyalist. [embedded post]
Why would Walmart want to buy a TV company? — Walmart has a robust retail media (advertising) business. Vizio's own connected TV business was earning millions, and on pace to eclipse hardware sales as the biggest revenue generator. — Vizio also has TONS of viewing/ad data. …
Congrats to the team @VIZIO @Walmart Big opportunity for the Walmart Connect team now as they try to leverage shopper insights and viewership data to scale advertising together