Walmart closes its $2.3B cash acquisition of TV maker Vizio, saying the deal will let it offer new ways for advertisers to reach customers via Walmart Connect
The heat generated by the servers to sell $14 worth of goods drowns the Maldives. … Dan Sheehan / @dansheehan : You will never leave The Store [embedded post] Arthur Gies / @aegies : in 2016 when vizi...
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
Walmart agrees to acquire TV maker Vizio for $2.3B, or $11.50/share, to boost its ad business via Vizio's SmartCast OS, which lets users stream content with ads
- Walmart is buying TV maker Vizio for $2.3 billion in cash. — The move is a bid to boost the big-box retailer's high-margin ad business.
Sources: Walmart is in talks to buy smart TV manufacturer Vizio for $2B+, as the company looks to bolster its advertising business in its battle with Amazon
Wall Street Journal :
Google to shut down Play Movies and TV app for Roku, Samsung, LG, and Vizio on June 15, will push users to use YouTube instead
After announcing Google TV last year, its predecessor had an unspoken expiration date. This week, Google has confirmed that it will kill off the Play Movies & TV app …
Budget TV maker Vizio slides 9% in NYSE debut, closing at $19.10 per share, after raising $257M in its IPO
Ari Levy / CNBC :
Budget TV maker Vizio is planning a NYSE IPO and pitching investors on its growing ad and streaming businesses, driven by SmartCast, which has 12.2M accounts
Ari Levy / CNBC : Tweets: @megancgraham Tweets: Meg Graham / @megancgraham : Vizio, which is going public this week, is known for bargain TVs but wants IPO investors to focus on its high-growth ads b...
The Apple TV app is now available on Vizio's SmartCast-enabled TV sets in the US and Canada, with three free months of Apple TV+ for users in the US
Todd Spangler / Variety :
Vizio says it is adding support for AirPlay 2 and HomeKit to its SmartCast-enabled TVs, which can now be controlled using Siri, Alexa, or Google Assistant
more than 27 million active accounts Rose Behar / Android Police : YouTube TV app now available on all Vizio SmartCast TVs Stefan Etienne / The Verge : LG will bring AirPlay 2 support to its 2019 TVs ...
Vizio says it is adding support for AirPlay 2 and HomeKit to its SmartCast enabled TVs, which can now be controlled using Siri, Alexa, or Google Assistant
Apple is reportedly gearing up for a new streaming TV service to rival Netflix, Amazon and Google this year, but in the meantime …