Walmart agrees to acquire TV maker Vizio for $2.3B, or $11.50/share, to boost its ad business via Vizio's SmartCast OS, which lets users stream content with ads
- Walmart is buying TV maker Vizio for $2.3 billion in cash. — The move is a bid to boost the big-box retailer's high-margin ad business.
CNBC Jacob Pramuk
Related Coverage
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Discussion
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@davidclinchnews
David Clinch
on x
If you don't own the means of delivery for your goods, and/or Ads, you are always obliged to intermediaries. Expect to see more of these kinds of deals. The media industry should pay attention.
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@aexm
Ana Milicevic
on x
Ads are more profitable than food 👏
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@jacobwolf
Jacob Wolf
on x
During the early years of flat screen TVs, I thought Vizio was the one to beat — their quality was impeccable and the consistency between each TV was remarkable. But the past seven or eight years, they've been lapped by LG and Samsung and maybe even TCL. Interesting deal.
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@richlightshed
@richlightshed
on x
Over the past year, it has become clear that Walmart is taking its advertising business, Walmart Connect, very seriously (advertising was mentioned 47 times over calendar 2023's four earnings calls). Today it bought @vizio for $2.3 billion ⚡️ Implications of Walmart buying...
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@hedgeyecomm
@hedgeyecomm
on x
Everyone myopically focused on the downside to $ROKU from $WMT acquiring $VZIO... not considering potential and very real offsets. “And then you have to consider... If Walmart acquires Vizio, then will Amazon still sell Vizio TVs? What about Target? Will Target want to sell...
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@robleathern
Rob Leathern
on x
Wal-mart acquires a huge history of IP addresses and viewing behavior, along with a Connected TV ads business and actual televisions presumably. “Smart Interactivity reportedly sends this information to Vizio and connects it to individual customers' IP addresses, which are...
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@rasmus_kleis
Rasmus Kleis Nielsen
on x
Walmart's advertising revenue last year was reportedly $2.7 billion, about the same as this weird social media site. The entire US newspaper industry combined? $9.8 billion, more than half of it print.
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@jwsherrod
John William Sherrod
on x
My current TV is a Vizio and I really like it. May need to look elsewhere next time I need a TV.
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@sarafischer
Sara Fischer
on x
Deal is confirmed. @walmart buying @vizio for $2.3B —Deal gives Walmart critical access to Vizio's operating system data to help fuel its growth into Connected TV ads —Walmart's ad biz soon expected to be more profitable than its brick & mortar grocery biz https://corporate.walma…
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@thetranscript_
@thetranscript_
on x
Walmart to buy TV maker Vizio for $2.3B [$11.50 per share] in cash: $WMT Chief Revenue Officer: “We believe VIZIO's customer-centric operating system provides great viewing experiences at attractive price points” $VZIO: +15.2% Pre-Market $WMT: +2% [image]
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r/technology
r
on reddit
Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business